Adobe
Adobe Marketing Specialist Professional Certificate
14,105 enrolled
Adobe

Adobe Marketing Specialist Professional Certificate

Launch your career in marketing.. Build job-ready skills in digital marketing, content development, branding, and social media.

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

(267 reviews)

Beginner level

Recommended experience

Flexible schedule
4 months at 10 hours a week
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise

(267 reviews)

Beginner level

Recommended experience

Flexible schedule
4 months at 10 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Learn the fundamentals of digital marketing and build in-demand skills

  • Create, manage, and analyze effective digital marketing campaigns across TikTok, Instagram, and Facebook.

  • Build a content marketing plan featuring content calendar, SEO best practices, multimedia assets, social posts, and email.

  • Develop cohesive brand visuals and strategic creative briefs that bring brand stories to life.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
44 practice exercises

Prepare for a career in Business

  • Receive professional-level training from Adobe
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Adobe

Professional Certificate - 5 course series

What you'll learn

  • Use Adobe Express features powered by generative AI to quickly create high-impact content using simple text prompts.

  • Explore diverse career opportunities in design and discover the skills needed to thrive in each role.

  • Use Adobe Express to build professional-quality projects and strengthen your content creation portfolio.

  • Apply design fundamentals to create practical, engaging visuals for content creation across platforms.

Skills you'll gain

Category: Creative Design
Category: Graphic Design
Category: Typography
Category: Logo Design
Category: Color Theory
Category: Content Creation
Category: Data Ethics
Category: Visual Design
Category: Creativity
Category: AI Personalization
Category: User Interface and User Experience (UI/UX) Design
Category: Digital Design
Category: Generative AI Agents
Category: Design Software

What you'll learn

  • Define what generative AI is, explain its meaning, and understanding of foundational concepts of generative AI in design.

  • Apply generative AI tools to create visual and written content that stands out.

  • Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.

  • Use AI to streamline design workflows while pushing the boundaries of what’s possible.

Skills you'll gain

Category: Generative AI
Category: Prompt Engineering
Category: Creative Design
Category: Data Ethics
Category: Data Security
Category: Graphic Design
Category: Image Analysis
Category: Artificial Intelligence
Category: Adobe Creative Cloud
Category: Creativity
Category: Data Integrity

What you'll learn

  • Define what digital marketing is and how it applies to modern business

  • Plan and launch a digital marketing campaign with measurable outcomes

  • Apply B2B marketing tactics to specific audience segments

  • Use digital marketing tools like Adobe Express to create and manage content

Skills you'll gain

Category: Content Marketing
Category: Promotional Strategies
Category: Advertising
Category: Marketing Communications
Category: Customer Insights
Category: Strategic Marketing
Category: Target Audience
Category: Digital Marketing
Category: Marketing Planning
Category: Product Promotion
Category: Social Media Marketing
Category: Customer Relationship Management
Category: Marketing Strategies
Category: AI Personalization

What you'll learn

  • Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.

  • Implement social media design best practices to build a consistent social media presence across platforms

  • Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.

  • Use analytics and audience insights to fine-tune your social media content strategy.

Skills you'll gain

Category: Content Creation
Category: Content Strategy
Category: Branding
Category: Copywriting
Category: Target Audience
Category: Drive Engagement
Category: TikTok
Category: Social Media Strategy
Category: Instagram
Category: Data Ethics
Category: Scheduling
Category: Content Performance Analysis
Category: Social Media
Category: Customer Engagement
Category: Social Media Content
Category: Video Production
Category: Social Media Marketing

What you'll learn

  • Design, execute, and optimize multichannel content marketing campaigns that drive engagement and deliver measurable results.

  • Build multichannel marketing strategies that ensure cross-channel consistency and meet real-world content planning goals

  • Gain skills to lead in the marketing industry with expertise in multichannel content marketing tools, strategy, and measurement.

  • Deliver impactful presentations that communicate strategic insights and content performance.

Skills you'll gain

Category: Digital Marketing
Category: Market Research
Category: Content Strategy
Category: Data Analysis
Category: Marketing Strategies
Category: Marketing Analytics
Category: AI Personalization
Category: Social Media
Category: Content Marketing
Category: Campaign Management
Category: Personalized Service
Category: Marketing Automation
Category: Advertising
Category: Emerging Technologies
Category: Cross-Channel Marketing
Category: Data Collection
Category: Data-Driven Decision-Making
Category: Content Creation
Category: Data Ethics

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Adobe
Adobe
9 Courses115,541 learners

Offered by

Adobe

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹Based on Coursera learner outcome survey responses, United States, 2021.