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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • T

      Tecnológico de Monterrey

      Hacer negocios en América Latina

      Skills you'll gain: Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Strategic Partnership, New Business Development, Corporate Strategy, Business Modeling, Competitive Analysis, Business, Political Sciences

      4.8
      Rating, 4.8 out of 5 stars
      ·
      460 reviews

      Beginner · Specialization · 1 - 3 Months

    • M

      Meta

      Publicidad con Meta

      Skills you'll gain: Content Performance Analysis, Campaign Management, Performance Analysis, Social Media Campaigns, Marketing Budgets, Facebook, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Digital Advertising, Target Audience, Paid media, Social Media, Instagram, Social Media Marketing, Bidding, Budget Management, Scheduling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      223 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      Developing Mobile Apps with Flutter

      Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, iOS Development, Back-End Web Development, User Story, User Interface (UI), Application Development, Android Development, User Interface and User Experience (UI/UX) Design, Cross Platform Development, Application Programming Interface (API), Software Development Tools, UI Components, Application Deployment, Operational Databases, Database Development, Figma (Design Software), Databases

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Supervised Machine Learning: Classification

      Skills you'll gain: Supervised Learning, Machine Learning Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Predictive Modeling, Scikit Learn (Machine Learning Library), Data Processing, Data Cleansing, Machine Learning, Regression Analysis, Data Manipulation, Business Analytics, Feature Engineering, Random Forest Algorithm, Statistical Modeling, Sampling (Statistics), Performance Metric

      4.8
      Rating, 4.8 out of 5 stars
      ·
      409 reviews

      Intermediate · Course · 1 - 3 Months

    • F

      Fractal Analytics

      Data Storytelling

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Infographics, Data Ethics, Data Literacy, Data-Driven Decision-Making, Data Analysis, Drive Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      109 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Analytics, ROI, and Evaluation

      Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • U

      University at Buffalo

      Applied Analytics and Data for Decision Making

      Skills you'll gain: Data Literacy, Data Ethics, Data-Driven Decision-Making, Analytics, Root Cause Analysis, Lean Methodologies, Six Sigma Methodology, Operational Efficiency, Operational Excellence, ISO 9000 Series, Process Improvement, Decision Making, Quality Management Systems, Data Security, Internet Of Things

      4.6
      Rating, 4.6 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Globalización, Crecimiento Económico y Estabilidad

      Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, International Relations, Economic Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, World History, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      695 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California San Diego

      Big Data Integration and Processing

      Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Data Pipelines, Data Processing, Data Management, NoSQL, Analytics, Splunk, Database Systems, MongoDB, Pandas (Python Package), SQL, PostgreSQL

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      Northwestern University

      Career 911: Your Future Job in Medicine and Healthcare

      Skills you'll gain: Verbal Communication Skills, Communication, Healthcare Industry Knowledge, Public Speaking, Professional Development, Leadership, Relationship Building, Personal Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      168 reviews

      Mixed · Course · 1 - 3 Months

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Business Development, Customer Relationship Management, Strategic Partnership, Active Listening, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      156 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, E-Commerce, Market Dynamics, Vendor Relationship Management, Growth Strategies, Cross-Channel Marketing, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

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    1…707172…311

    In summary, here are 10 of our most popular marketing analytics courses

    • Hacer negocios en América Latina: Tecnológico de Monterrey
    • Publicidad con Meta: Meta
    • Developing Mobile Apps with Flutter: IBM
    • Supervised Machine Learning: Classification: IBM
    • Data Storytelling: Fractal Analytics
    • Analytics, ROI, and Evaluation: Simplilearn
    • Applied Analytics and Data for Decision Making: University at Buffalo
    • Globalización, Crecimiento Económico y Estabilidad: IE Business School
    • Big Data Integration and Processing: University of California San Diego
    • Career 911: Your Future Job in Medicine and Healthcare: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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