Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Big Data, Customer Relationship Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Data Processing, Data Analysis
Intermediate · Course · 1 - 4 Weeks
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Business Process Management, Strategic Marketing, Human Resources Management and Planning, Organizational Strategy, Talent Management, Marketing, Strategic Leadership, Technology Strategies, Marketing Management, Consumer Behaviour, Business Process Improvement, Marketing Analytics, Marketing Planning, Technical Management, Business Strategy, Brand Strategy, Brand Management
Credit offered
Mastertrack · 6 - 12 Months

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Matplotlib, Scientific Visualization, Data Visualization Software, Interactive Data Visualization, Seaborn, Jupyter, NumPy, Performance Tuning, Development Environment, Python Programming, Debugging
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, SQL, Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Model Deployment, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Sharing, Extract, Transform, Load, Apache Airflow, Data Migration, Data Processing, Data Warehousing, Data Integration, Google Cloud Platform, Metadata Management, Cloud Storage, Big Data, Automation, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Decision Tree Learning, Credit Risk, Random Forest Algorithm, Feature Engineering, Financial Modeling, Logistic Regression, Data Analysis, Statistical Machine Learning, Applied Machine Learning, Scikit Learn (Machine Learning Library), Pandas (Python Package), Machine Learning Methods, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Sales, General Sales Practices, Selling Techniques, Persuasive Communication, Oral Expression, Sales Process, Overcoming Objections, Trustworthiness, Closing (Sales), Professionalism, Non-Verbal Communication, Customer Relationship Building, Personal Development, Adaptability, Communication, Professional Development, Growth Mindedness, Personal Attributes, Rapport Building, Active Listening
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Ethics, Applied Machine Learning, Data Analysis, Artificial Intelligence, Machine Learning, Model Deployment
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dashboard, Data Presentation, Data Storytelling, Big Data, Analytics, Data Analysis, Google Cloud Platform, Data-Driven Decision-Making, Data Storage, SQL, Data Visualization Software, Data Warehousing, Relational Databases
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Prompt Engineering, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Big Data, Model Deployment, Machine Learning, Data Preprocessing, Natural Language Processing
Beginner · Course · 1 - 3 Months