By the end of this course, learners will be able to identify sales fundamentals, demonstrate persuasive communication skills, interpret body language, apply professional etiquette, manage objections effectively, and build long-term client relationships. Designed for entry-level sales representatives, this course blends theory and practice to provide a strong foundation in sales excellence.
Master Sales Techniques: Build, Persuade, and Succeed
Discover new skills with $120 off courses from industry experts. Save now.
Master Sales Techniques: Build, Persuade, and Succeed
This course is part of Sales Foundations 101: Core Techniques for Success Specialization
Instructor: EDUCBA
Included with 
Gain insight into a topic and learn the fundamentals.
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Demonstrate persuasive communication and interpret client body language.
Apply professional etiquette to manage objections and close deals.
Develop mindset, adaptability, and confidence for long-term client success.
Skills you'll gain
- Adaptability
- Time Management
- Closing (Sales)
- Non-Verbal Communication
- Active Listening
- Growth Mindedness
- Selling Techniques
- Sales Process
- General Sales Practices
- Overcoming Objections
- Sales
- Persuasive Communication
- Verbal Communication Skills
- Rapport Building
- Customer Relationship Building
- Professionalism
- Oral Expression
- Personal Development
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2025
Assessments
13 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Sales Foundations 101: Core Techniques for Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
This module introduces the fundamental principles of sales, blending art and science to build strong foundations. Learners will explore communication basics, understand different modes of interaction, and master impactful expressions to connect effectively with clients.
What's included
8 videos4 assignments1 plugin
This module focuses on persuasion, body language, and professional etiquette, equipping learners with techniques to engage clients, handle conversations, manage objections, and maintain credibility in every interaction.
What's included
11 videos4 assignments
This module develops the salesperson’s mindset, workplace adaptability, and client management skills. Learners will focus on personal growth, time management, workplace dynamics, and building long-term client relationships.
What's included
16 videos5 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Marketing
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
More questions
Financial aid available,