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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Data Collection, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • H

      HEC Paris

      Investment Management in an Evolving and Volatile World by HEC Paris and AXA Investment Managers

      Skills you'll gain: Investment Management, Portfolio Management, Investments, Asset Management, Wealth Management, Financial Market, Finance, Risk Management, Financial Regulation, Performance Analysis, Risk Analysis, Microsoft Excel

      4.6
      Rating, 4.6 out of 5 stars
      ·
      779 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to Project Management with ClickUp

      Skills you'll gain: Productivity Software, Collaborative Software, Calendar Management, Organizational Skills, Project Management Software, Scheduling, Prioritization, Document Management, Workflow Management, Goal Setting, User Accounts

      4.6
      Rating, 4.6 out of 5 stars
      ·
      664 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Customer Analysis, Marketing Strategies, Marketing Channel, Digital Media Strategy, Instagram

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      319 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Automatic Data Processing, Inc. (ADP)

      ADP Entry-Level Payroll Specialist

      Skills you'll gain: Payroll, Payroll Processing, Payroll Systems, Payroll Administration, Payroll Tax, Payroll Reporting, Compensation Strategy, Tax Management, Data Entry, Employee Onboarding, Labor Compliance, Human Resource Strategy, Compensation Management, Non-Profit Accounting, Tax Compliance, Human Resources, Benefits Administration, Specialized Accounting, Record Keeping, Accounting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      426 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Technical Design, Solution Design, User Feedback, Product Strategy, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, Project Management, SAP Applications, Test Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Primeros Auxilios Psicológicos (PAP)

      Skills you'll gain: Crisis Intervention, Emergency Response, Trauma Care, Mental Health, Pediatrics, Working With Children, Psychology, Stress Management, Patient Education And Counseling, Interpersonal Communications, Cultural Sensitivity

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Sound the Alarm: Detection and Response

      Skills you'll gain: Incident Response, Computer Security Incident Management, Intrusion Detection and Prevention, Event Monitoring, Threat Detection, Incident Management, Security Information and Event Management (SIEM), Cybersecurity, Cyber Threat Hunting, Continuous Monitoring, Network Security, Network Monitoring, Document Management, Network Analysis, Splunk, Technical Documentation, TCP/IP, Network Protocols

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Effective Inventory Management and Optimization

      Skills you'll gain: Inventory Control, Inventory Management, Demand Planning, Inventory Management System, Customer Demand Planning, Materials Management, Forecasting, Cost Reduction, Cost Management, Key Performance Indicators (KPIs), Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Introduction to Agile Development and Scrum

      Skills you'll gain: Agile Software Development, Agile Methodology, Kanban Principles, Agile Project Management, User Story, Sprint Retrospectives, Sprint Planning, Workflow Management, Performance Metric, Team Oriented, Backlogs, Performance Measurement, Lean Methodologies, Continuous Improvement Process, Prioritization, Estimation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurial Finance, Entrepreneurship, Digital Marketing, Business Valuation, Market Opportunities, Proposal Development, Customer Acquisition Management, Peer Review, Branding, Lean Methodologies, Business Metrics, Marketing Strategies, Financial Analysis, Product Development, Due Diligence, Team Building, Ideation, Private Equity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular brand management courses

    • Fundamentals of Social Media Advertising: Meta
    • Investment Management in an Evolving and Volatile World by HEC Paris and AXA Investment Managers: HEC Paris
    • Introduction to Project Management with ClickUp: Coursera Project Network
    • Introduction to Social Media Marketing: Meta
    • Storytelling in Branding and Content Marketing : IE Business School
    • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)
    • SAP Technology Consultant: SAP
    • Primeros Auxilios Psicológicos (PAP): Universitat Autònoma de Barcelona
    • Sound the Alarm: Detection and Response: Google
    • Effective Inventory Management and Optimization : Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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