• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Power BI Data Analyst

      Skills you'll gain: Power BI, Datamaps, Microsoft Excel, Data Analysis, Data Visualization, Data Collection, Business Intelligence, Data Integration, Microsoft Azure, Data Pipelines, Application Deployment, Database Design, Data Manipulation, Data Security, Microsoft 365, Timelines, Business Modeling, Data Mapping, Asset Management, SQL

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Business Metrics, Data Storytelling, Key Performance Indicators (KPIs), Data Visualization, Data Cleansing, Analytics, Data Analysis, Data Modeling, Data Quality, Business Analysis, Exploratory Data Analysis, Data Manipulation, Data-Driven Decision-Making, Generative AI, Data Management, Data Collection, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      925 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Digital Advertising, Marketing Planning, ChatGPT, Generative AI, Marketing Strategies, Brand Strategy, Strategic Marketing, Content Marketing, Customer experience improvement, Branding, Customer Relationship Management, Brand Awareness, Marketing Design, Content Development and Management, Prompt Engineering, AI Personalization, Digital Marketing, Customer Insights, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      120 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Foundations of marketing analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Business Analytics, Customer Insights, Market Analysis, R Programming, Statistical Analysis, Predictive Modeling, Data Analysis, Customer Relationship Management, Statistical Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      761 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Analyst

      Skills you'll gain: Data Storytelling, Data Wrangling, SQL, Data Visualization, Extract, Transform, Load, Pivot Tables And Charts, Matplotlib, Exploratory Data Analysis, Relational Databases, Data Manipulation, Data Visualization Software, Data Analysis, Data Cleansing, Data Ethics, Dashboard, Jupyter, IBM Cognos Analytics, Microsoft Excel, Python Programming, Interviewing Skills

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Analytics

      Skills you'll gain: Data Storytelling, Data Visualization, Extract, Transform, Load, Data Visualization Software, Data Analysis, Statistical Analysis, Big Data, Data Wrangling, Data Processing, Data Mining, Analytics, Data Warehousing, Business Analytics, Data Science, Data Cleansing, Data Lakes, Microsoft Excel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Customer Retention, Customer Analysis, Marketing Automation, Customer experience strategy (CX), Personalized Service, Marketing Effectiveness, Prompt Engineering, Customer Insights, ChatGPT, Customer Acquisition Management, Marketing Analytics, Customer experience improvement, Marketing, Marketing Strategies, MarTech, Consumer Behaviour, Business Marketing, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      44 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Data-Driven Decision-Making, Analytics, Predictive Analytics, Descriptive Analytics, Consumer Behaviour, Data Analysis, Advanced Analytics, Business Analysis, Revenue Management, Descriptive Statistics, Data Collection, Predictive Modeling, Regression Analysis, Process Improvement and Optimization, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Business Intelligence

      Skills you'll gain: Dashboard, Stakeholder Engagement, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Modeling, Data Pipelines, Database Design, Data Storytelling, Data Warehousing, Stakeholder Communications, Interviewing Skills, Data Visualization, Business Analysis, Data Integration, Business Process, SQL, Data Analysis, Applicant Tracking Systems, Resilience

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.2K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Analyst

      Skills you'll gain: Business Analysis, Requirements Elicitation, Business Process Modeling, Data Storytelling, Stakeholder Management, Process Mapping, Pivot Tables And Charts, Agile Methodology, Requirements Management, Digital Transformation, Dashboard, Requirements Analysis, Work Breakdown Structure, Business Requirements, Stakeholder Engagement, Data Cleansing, Excel Formulas, Business Analytics, Business Workflow Analysis, Business Systems Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Advanced Tools for Digital Marketing Analytics

      Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Analytics, Predictive Analytics, Marketing Strategies, Digital Advertising, Data Ethics, Data Analysis, Natural Language Processing, Automation, Business Ethics, Artificial Intelligence, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1234…346

    In summary, here are 10 of our most popular marketing analytics courses

    • Microsoft Power BI Data Analyst: Microsoft
    • Introduction to Data Analytics: Meta
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Foundations of marketing analytics: ESSEC Business School
    • IBM Data Analyst: IBM
    • Google Ads for Beginners: Coursera Project Network
    • Introduction to Data Analytics: IBM
    • AI for Marketing: Emory University
    • Customer Analytics: University of Pennsylvania
    • Google Business Intelligence: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok