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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Machine Learning in Sports Analytics

      Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Statistical Machine Learning, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Machine Learning, Data Analysis, Random Forest Algorithm

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Spark, Hadoop, and Snowflake for Data Engineering

      Skills you'll gain: PySpark, Snowflake Schema, Databricks, Data Pipelines, Apache Spark, MLOps (Machine Learning Operations), Apache Hadoop, Big Data, Data Warehousing, Data Quality, Data Integration, Data Processing, DevOps, Data Transformation, SQL

      3.8
      Rating, 3.8 out of 5 stars
      ·
      51 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Planificación y estrategia de marketing digital

      Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Customer Relationship Building, Content Strategy, Marketing Analytics, Social Media Marketing, Marketing Strategies, Lead Generation, Customer Acquisition Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      190 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Intermediate Web and Front-End Development

      Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, Javascript

      4.5
      Rating, 4.5 out of 5 stars
      ·
      31 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Designing data-intensive applications

      Skills you'll gain: Data Mining, Database Design, Scalability, Database Systems, Unstructured Data, Relational Databases, Transaction Processing, Databases, Systems Design, Big Data, Data Architecture, Data Storage Technologies, NoSQL, Data Processing, Maintainability, SQL, Apache Hadoop

      4.2
      Rating, 4.2 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      MathWorks

      Predictive Modeling and Machine Learning with MATLAB

      Skills you'll gain: Supervised Learning, Applied Machine Learning, Matlab, Regression Analysis, Predictive Modeling, Classification And Regression Tree (CART), Machine Learning, Predictive Analytics, Feature Engineering, Statistical Modeling, Data Processing, Sampling (Statistics)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Compra programática de medios: Publicidad online en tiempo real

      Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Contextual Advertising, Media Planning, Digital Advertising, Advertising, Marketing Strategies, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs), Bidding, Communication Strategies, Marketing Budgets, Data Integration, Customer Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      183 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Internal Communications Framework

      Skills you'll gain: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Diversity and Inclusion, Business Communication, Organizational Change, Communication Strategies, Leadership, Culture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Splunk Inc.

      Splunk Search Expert 102

      Skills you'll gain: Splunk, Data Transformation, Data Manipulation, Data Wrangling, Statistical Methods, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Data Synthesis, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Launch Strategy: 5 Steps to Capstone Experience

      Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      125 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Intro to Analytic Thinking, Data Science, and Data Mining

      Skills you'll gain: Data Ethics, Data Mining, Data Science, Business Analytics, Data Analysis, Big Data, Analytics, Business Intelligence, Descriptive Analytics, Data-Driven Decision-Making, Data Literacy, Predictive Analytics, Data Processing, Small Data

      4.2
      Rating, 4.2 out of 5 stars
      ·
      149 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting Data Analytics with Python

      Skills you'll gain: Jupyter, Matplotlib, Pandas (Python Package), Data Manipulation, SQL, Data Visualization Software, Seaborn, Data Processing, Data Structures, NumPy, Programming Principles, Business Analysis, Databases, Accounting, Relational Databases, Data Modeling, Python Programming, Descriptive Statistics, Statistical Machine Learning, Regression Analysis

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      108 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Machine Learning in Sports Analytics: University of Michigan
    • Spark, Hadoop, and Snowflake for Data Engineering: Duke University
    • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
    • Intermediate Web and Front-End Development: IBM
    • Designing data-intensive applications: Universidad Nacional Autónoma de México
    • Predictive Modeling and Machine Learning with MATLAB: MathWorks
    • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
    • Internal Communications Framework: University of California, Irvine
    • Splunk Search Expert 102: Splunk Inc.
    • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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