Elevate your expertise as a trusted advisor and strategic partner through advanced account management practices driving sustainable growth. This course guides you through mapping account power structures, identifying opportunities for expansion, and mitigating risks with proactive, tech-enabled strategies. You'll learn to master cross-sell and upsell, manage sentiment, resolve conflict, and align internal and external resources—even in highly competitive or regulated markets. Modules draw from the latest research and real-world scenarios in India, the USA, and globally, accelerating your transition into high-value, long-term account management roles.
Advanced Techniques for Strategic Account Management
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.
Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.
Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.
Skills you'll gain
- Market Intelligence
- Client Services
- Virtual Teams
- Stakeholder Management
- Solution Selling
- Account Management
- Cross Selling
- B2B Sales
- Customer Engagement
- Customer Relationship Management
- Account Strategy
- Sales Strategy
- Customer Analysis
- Business Solutions
- Consultative Selling
- Business Relationship Management
- Relationship Building
- Upselling
- AI Personalization
- Cross-Functional Collaboration
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
Strong, profitable client relationships don’t happen by chance—they’re built through insight and intentional strategy. In this module, you’ll master advanced tools and behaviors to see beneath the surface of complex account dynamics. Learn how to map out power structures, spot hidden influencers, and apply relationship intelligence to keep key clients engaged across geographies. You’ll also discover how to monitor account sentiment in real time, act swiftly to prevent churn risks, and develop data-backed strategies for sustainable account growth. Transform your approach and become the partner top clients count on.
What's included
9 videos2 readings2 assignments
Growing account value goes beyond retention—it’s about uncovering new needs, solving bigger problems, and continually demonstrating relevance. This module empowers you to transform every client relationship into a platform for expansion. You’ll learn to surface fresh opportunities for cross-selling, upselling, and renewal through smarter data analysis and genuine insight. Through actionable frameworks and modern negotiation tactics, you’ll confidently create, communicate, and deliver customized solutions that drive loyalty and unlock sustainable, competitive growth.
What's included
7 videos1 reading2 assignments
Account management success today means leading across boundaries—organizational, cultural, and digital. In this module, you’ll learn to drive powerful collaboration among internal and partner teams while delivering seamless, high-value experiences to clients everywhere. Master the art of clarifying roles, building trust, and leveraging digital platforms to keep dispersed teams focused and agile. You’ll gain the tools to facilitate outcome-driven virtual sessions, solve challenges in real time, and manage complex, global relationships with professionalism and confidence.
What's included
8 videos1 reading2 assignments
Instructor
Offered by
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