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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • U

      University of Virginia

      Leading the Modern Day Business

      Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Human Centered Design, Technology Strategies, Information Technology, Customer Insights, Corporate Strategy, Business Strategy, Process Design, Large Language Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Copenhagen Business School

      Social Business Model and Planning for Social Innovation

      Skills you'll gain: Team Oriented, Business Planning, Organizational Structure, Business Modeling, Entrepreneurship, Business Strategies, Fundraising, Value Propositions, Innovation, Investments, Presentations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      121 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      Social Network Analysis

      Skills you'll gain: Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Visualization Software, Predictive Analytics, Scientific Methods, Simulations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      237 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Creating Change through Social Entrepreneurship

      Skills you'll gain: Design Thinking, Community Outreach, Organizational Structure, Stakeholder Engagement, Entrepreneurship, Research and Design, Business Modeling, Communication, Advocacy, Innovation, Business Development, Fundraising, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      143 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Campaign Management, Marketing Strategies, Social Media Marketing, Content Marketing, Marketing, Target Audience, Content Creation, Digital Advertising, Goal Setting, Content Strategy, Marketing Channel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Alberta

      Indigenous Canada

      Skills you'll gain: Art History, Social Studies, Storytelling, Cultural Diversity, Culture, Social Justice, Intercultural Competence, Socioeconomics, World History, Political Sciences, Social Sciences, Community Development, Land Management, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Social Listening

      Skills you'll gain: Social Media, Social Media Marketing, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Graphic Designer

      Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Color Matching, Generative AI, Document Management, Graphic and Visual Design, Visual Design, Design, Graphic Design, Web Content Accessibility Guidelines, Photography, Prompt Engineering, Workflow Management, Collaborative Software, Adobe Creative Cloud, Data Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      728 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of California, Irvine

      Career Success

      Skills you'll gain: Time Management, Business Writing, Goal Setting, Negotiation, Cash Management, Business Planning, Planning, Project Controls, Feasibility Studies, Delegation Skills, Peer Review, Team Leadership, Business Correspondence, Creative Problem-Solving, Problem Solving, Professional Networking, Financial Analysis, Communication Strategies, Communication, Emotional Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      44K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Brand and Product Management

      Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Employee Engagement, Customer Engagement, Portfolio Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Mailchimp to Build an E-mail Marketing Campaign

      Skills you'll gain: Email Marketing, Newsletters, Direct Marketing, Campaign Management, Content Marketing, Marketing Materials, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      366 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Pennsylvania

      English for Career Development

      Skills you'll gain: English Language, Vocabulary, Business Writing, Interviewing Skills, Verbal Communication Skills, Business Correspondence, Social Skills, Professional Networking, Professional Development, Business Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16K reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular social media marketing courses

    • Leading the Modern Day Business: University of Virginia
    • Social Business Model and Planning for Social Innovation: Copenhagen Business School
    • Social Network Analysis: University of California, Davis
    • Creating Change through Social Entrepreneurship: Yale University
    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Indigenous Canada: University of Alberta
    • Social Listening: Coursera Instructor Network
    • Adobe Graphic Designer: Adobe
    • Career Success: University of California, Irvine
    • Brand and Product Management: IE Business School

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Social media marketing courses typically cover a broad range of essential skills including:

    • Social media strategy and planning
    • Creating and curating engaging content
    • Utilizing platforms like Meta, Instagram, X, and LinkedIn
    • Digital advertising and promotions on social media
    • Analytics and data analysis to measure campaign effectiveness
    • SEO techniques for enhancing online visibility
    • Community management and customer engagement strategies
    • Crisis management and brand reputation monitoring‎

    No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels:

    • Newcomers can start with the basics of social media platforms and simple content creation.
    • Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data.
    • Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.‎

    Social media marketing courses on Coursera offer various credential options:

    • Certifications in comprehensive social media marketing
    • Professional certificates from industry leaders
    • Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics
    • These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.‎

    Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including:

    • Social Media Manager
    • Digital Marketing Specialist
    • Content Strategist
    • Brand Manager
    • SEO Specialist
    • Community Manager
    • Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.‎

    Yes, Coursera offers a variety of free courses across many topics, including social media marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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