• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Peer Review, Marketing Planning, Marketing Management, Strategic Marketing, Customer Analysis, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Target Market, Competitive Analysis, Product Marketing, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Web3 and Blockchain in Global Commerce

      Skills you'll gain: Blockchain, Digital Assets, Transportation, Supply Chain, and Logistics, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Strategic Partnership, Emerging Technologies, Logistics, Market Analysis, Leadership, E-Commerce, Cryptography, Proposal Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      68 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Technical University of Munich (TUM)

      Digitalisation in Space Research

      Skills you'll gain: Global Positioning Systems, Digital Transformation, Aerospace Basic Quality System Standards, Manufacturing Processes, Big Data, Production Process, Cybersecurity, Artificial Intelligence, Threat Detection, Telecommunications, Data Processing, Technology Strategies, Cloud Computing, Data Storage, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      98 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IBM

      Scalable Machine Learning on Big Data using Apache Spark

      Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage, Data Pipelines, Machine Learning Algorithms, Machine Learning, Distributed Computing, Data Processing, Data Science, Exploratory Data Analysis, Statistical Analysis

      3.8
      Rating, 3.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Applied Statistics for Data Analytics

      Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Statistical Modeling, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Histogram, Probability, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Simulation and Simulation Software, Sampling (Statistics), Analytical Skills, Spreadsheet Software, Generative AI

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Digital Business Strategy

      Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      111 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data – What It Is, What We Can Do With It

      Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      177 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IIT Bombay

      Introduction to Internet of Things

      Skills you'll gain: Internet Of Things, Network Protocols, Wireless Networks, General Networking, Emerging Technologies, Data Analysis, Systems Design, Scikit Learn (Machine Learning Library), Regression Analysis, Pandas (Python Package), Unsupervised Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Tech Sales

      Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Produce Compelling Copy That Sells

      Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Marketing Collateral, Target Market, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      65 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Software Architecture for Big Data

      Skills you'll gain: Service Level, Software Engineering, Data Architecture, Web Applications, Software Architecture, Performance Testing, Scalability, Systems Architecture, Functional Requirement, Distributed Computing, Databases, Microservices, Acceptance Testing, Application Deployment, Application Development, Predictive Modeling, Software Testing, System Design and Implementation, Load Balancing, Big Data

      Build toward a degree

      3.5
      Rating, 3.5 out of 5 stars
      ·
      100 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      Olay

      Cosmetic Product Development

      Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Feasibility Studies, Product Lifecycle Management, Customer Analysis, Production Process, Commercialization, Product Testing, Manufacturing Processes, Consumer Behaviour, Market Research, Innovation, Quality Control, Regulatory Compliance, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…117118119…351

    In summary, here are 10 of our most popular marketing analytics courses

    • Marketing Strategy Capstone Project: IE Business School
    • Web3 and Blockchain in Global Commerce: INSEAD
    • Digitalisation in Space Research: Technical University of Munich (TUM)
    • Scalable Machine Learning on Big Data using Apache Spark: IBM
    • Applied Statistics for Data Analytics: DeepLearning.AI
    • Digital Business Strategy: University of Virginia
    • Data – What It Is, What We Can Do With It: Johns Hopkins University
    • Introduction to Internet of Things: IIT Bombay
    • Introduction to Tech Sales: Coursera Instructor Network
    • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok