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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      Imperial College London

      Survival Analysis in R for Public Health

      Skills you'll gain: Biostatistics, Statistical Analysis, R Programming, Regression Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Import/Export, Statistical Hypothesis Testing, Descriptive Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      323 reviews

      Intermediate · Course · 1 - 4 Weeks

    • T

      The University of Notre Dame

      Ethical Leadership

      Skills you'll gain: Active Listening, Data Ethics, Negotiation, Leadership Development, Business Ethics, Conflict Management, Change Management, Diversity and Inclusion, Social Justice, Communication Strategies, Leadership, Business Communication, Initiative and Leadership, Diversity Equity and Inclusion Initiatives, Personal Integrity, Organizational Leadership, Analytics, Market Dynamics, Ethical Standards And Conduct, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      135 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Automatic Data Processing, Inc. (ADP)

      ADP Entry-Level Compensation and Benefits Analyst

      Skills you'll gain: Compensation Analysis, Compensation Management, Compensation Strategy, Job Evaluation, Benefits Administration, Data Collection, Compensation and Benefits, Job Analysis, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Google Sheets, Human Resource Policies, Regulatory Compliance, Labor Compliance, Human Resource Strategy, Payroll, Human Resources, Timelines

      4.6
      Rating, 4.6 out of 5 stars
      ·
      50 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Maryland, College Park

      Writing Winning Resumes and Cover Letters

      Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Keyword Research, Analytical Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      331 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      SAS

      Statistical Thinking for Industrial Problem Solving, presented by JMP

      Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Statistical Visualization

      4.9
      Rating, 4.9 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      National Taiwan University

      Operations Research (2): Optimization Algorithms

      Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Mathematical Software, Computational Thinking, Operational Analysis, Mathematical Modeling, Decision Making, Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Data Analysis Using Pyspark

      Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Visualization, Data Analysis, Data Manipulation, Query Languages, Google Cloud Platform

      4.5
      Rating, 4.5 out of 5 stars
      ·
      301 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • M

      Meta

      Desarrollador de Meta de Android

      Skills you'll gain: React Native, User Research, UI/UX Research, Persona (User Experience), Restful API, Design Research, Android Studio, Version Control, Kotlin, User Experience Design, Android Jetpack, Unix Commands, Android Development, Interaction Design, Git (Version Control System), GitHub, Algorithms, Jest (JavaScript Testing Framework), Usability, Mobile Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      312 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      S

      Shanghai Jiao Tong University

      当代应用心理学

      Skills you'll gain: Human Factors, Consumer Behaviour, Psychological Evaluations, Psychology, Organizational Effectiveness, Occupational Safety And Health, Mental Health, Professional Development, Emotional Intelligence, Criminal Investigation and Forensics, People Management, Behavioral Health, Market Research, Leadership, Decision Making, Self-Awareness, Scientific Methods, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Mixed · Course · 1 - 3 Months

    • S

      SAP

      SAP Customer Engagement and Discovery

      Skills you'll gain: Stakeholder Engagement, Customer Engagement, Consultative Approaches, Stakeholder Communications, SAP Applications, Solution Selling, Technical Consulting, Customer Insights, Technology Roadmaps, Process Analysis, Business Analysis, Project Management, Business Requirements

      4.7
      Rating, 4.7 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Arizona State University

      Business English: Marketing and Sales

      Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Business Communication, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Marketing, Employee Surveys, Public Speaking, Communication Strategies, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      681 reviews

      Intermediate · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Principles of fMRI 2

      Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Analysis, Image Analysis, Statistical Analysis, Experimentation, Network Analysis, Research Design, Regression Analysis, Psychology, Time Series Analysis and Forecasting, Matlab, Mental and Behavioral Health, Neurology, Statistical Modeling, Statistical Methods, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      245 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Survival Analysis in R for Public Health: Imperial College London
    • Ethical Leadership: The University of Notre Dame
    • ADP Entry-Level Compensation and Benefits Analyst: Automatic Data Processing, Inc. (ADP)
    • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
    • Statistical Thinking for Industrial Problem Solving, presented by JMP: SAS
    • Operations Research (2): Optimization Algorithms: National Taiwan University
    • Data Analysis Using Pyspark: Coursera Project Network
    • Desarrollador de Meta de Android: Meta
    • 当代应用心理学: Shanghai Jiao Tong University
    • SAP Customer Engagement and Discovery: SAP

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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