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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      Universidad de los Andes

      Programación en Python

      Skills you'll gain: Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Data Import/Export, Computer Programming, Algorithms, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Scripting

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      191 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      1.1K reviews

      Mixed Ā· Course Ā· 1 - 4 Weeks

    • U

      University of Pennsylvania

      Wharton Business and Financial Modeling Capstone

      Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Business Analytics, Risk Modeling, Microsoft Excel, Financial Analysis, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      498 reviews

      Mixed Ā· Course Ā· 1 - 3 Months

    • W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      409 reviews

      Beginner Ā· Specialization Ā· 3 - 6 Months

    • Q

      Queen Mary University of London

      Analysis and Interpretation of Data

      Skills you'll gain: Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Probability & Statistics, Trend Analysis, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Return On Investment

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      11 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • T

      Tableau Learning Partner

      Data Analysis with Tableau

      Skills you'll gain: Exploratory Data Analysis, Tableau Software, Statistical Visualization, Data Analysis, Descriptive Statistics, Predictive Analytics, Data Processing, Box Plots, Statistical Analysis, Data Cleansing, Scatter Plots, Data Visualization Software, Trend Analysis, Histogram, Data Manipulation, Regression Analysis, Correlation Analysis

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      88 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • M

      Microsoft

      Introduction to Microsoft Dynamics 365

      Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Lead Generation, Service Management, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      67 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • D

      Duke University

      Bayesian Statistics

      Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Data-Driven Decision-Making, Probability Distribution

      3.8
      Rating, 3.8 out of 5 stars
      Ā·
      797 reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • U

      University of California, Santa Cruz

      Bayesian Statistics: Techniques and Models

      Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Markov Model, Statistical Analysis, Regression Analysis, R Programming, Simulations, Statistical Inference, Data Analysis, Probability, Probability Distribution

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      490 reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • M

      Macquarie University

      Strategising: Management for Global Competitive Advantage

      Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Environmental Social And Corporate Governance (ESG), Digital Transformation, Governance, Transportation, Supply Chain, and Logistics, Innovation, Business Modeling, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      1.4K reviews

      Beginner Ā· Specialization Ā· 3 - 6 Months

    • U

      University of Colorado Boulder

      Developing Industrial Internet of Things

      Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Embedded Software, Machine Learning Algorithms, Embedded Systems, Failure Analysis, Engineering Documentation, Product Development, Product Planning, Debugging, Data Analysis, General Networking, Telecommunications, Data Processing, Product Requirements, IBM Cloud, File Systems, Wireless Networks, Technical Communication, Simulations

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      804 reviews

      Intermediate Ā· Specialization Ā· 3 - 6 Months

    • D

      DeepLearning.AI

      AI For Medical Treatment

      Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Feature Engineering, Treatment Planning, Data Analysis, Precision Medicine, Applied Machine Learning, Patient Treatment, Machine Learning Methods, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Predictive Modeling, Medical Science and Research, Text Mining, Health Informatics, Large Language Modeling, Medical Terminology, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      523 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Programación en Python:Ā Universidad de los Andes
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy:Ā ESSEC Business School
    • Wharton Business and Financial Modeling Capstone:Ā University of Pennsylvania
    • Sales Operations/Management:Ā West Virginia University
    • Analysis and Interpretation of Data:Ā Queen Mary University of London
    • Data Analysis with Tableau:Ā Tableau Learning Partner
    • Introduction to Microsoft Dynamics 365:Ā Microsoft
    • Bayesian Statistics:Ā Duke University
    • Bayesian Statistics: Techniques and Models:Ā University of California, Santa Cruz
    • Strategising: Management for Global Competitive Advantage:Ā Macquarie University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableauā€Ž

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.ā€Ž

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ā€Ž

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.ā€Ž

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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