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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Social Media Content, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Marketing Strategies, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Epidemiology in Public Health Practice

      Skills you'll gain: Epidemiology, Public Health, Spatial Data Analysis, Data Presentation, Public Health and Disease Prevention, Geographic Information Systems, Health Policy, Chronic Diseases, Health Systems, Infectious Diseases, Biostatistics, Risk Analysis, Investigation, Community Health, Health Care, Data Analysis, Program Evaluation, Health Information Management, Health Informatics, Continuous Monitoring

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Communication, Marketing Materials, Business Communication, Business Planning, Employee Coaching, Financial Analysis, New Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      Innovation Management

      Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 3 Months

    • E

      EDHEC Business School

      Investment Management with Python and Machine Learning

      Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Asset Management, Network Analysis, Data Visualization Software, Machine Learning Methods, Financial Data, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Advanced Analytics, Financial Statements, Applied Machine Learning, Financial Market, Financial Analysis, Financial Modeling, Return On Investment, Risk Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to increase engagement to Instagram Business profile

      Skills you'll gain: Instagram, Target Audience, Social Media Marketing, Social Media, Customer Engagement, Business Marketing, Storytelling, Drive Engagement, Market Research, Social Media Strategy

      2.9
      Rating, 2.9 out of 5 stars
      ·
      65 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Microsoft

      Harnessing the Power of Data with Power BI

      Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Data Collection, Business Intelligence, Analytical Skills, Data Transformation, Data Visualization Software, Microsoft 365

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy

      Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of New Mexico

      International Business I

      Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California San Diego

      Bioinformatics

      Skills you'll gain: Bioinformatics, Molecular Biology, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Data Analysis, Computational Thinking, Graph Theory, Markov Model, Biochemistry, Life Sciences, Microbiology, Statistical Analysis, Medical Science and Research, Precision Medicine, Biology, Pharmacology, Algorithms, Infectious Diseases, Data Mining

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      SkillUp EdTech

      Product Management Certification

      Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Business Development, Agile Product Development, Product Requirements, Commercialization, Business Planning, Test Planning, Registration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      381 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Prepare for the Meta Marketing Science Certification Exam

      Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Epidemiology in Public Health Practice: Johns Hopkins University
    • Inglés Empresarial: Arizona State University
    • Innovation Management: Erasmus University Rotterdam
    • Investment Management with Python and Machine Learning: EDHEC Business School
    • How to increase engagement to Instagram Business profile: Coursera Project Network
    • Harnessing the Power of Data with Power BI: Microsoft
    • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
    • International Business I: University of New Mexico
    • Bioinformatics: University of California San Diego

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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