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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • U

      University of Toronto

      Plant Bioinformatic Methods

      Skills you'll gain: Bioinformatics, Network Analysis, Research Reports, Molecular Biology, Molecular, Cellular, and Microbiology, Biology, Analysis, Data Analysis, Data Synthesis, Big Data, Statistical Methods, Data Visualization Software, Data Analysis Software, Data Mining, Experimentation, Scientific Visualization, Life Sciences, Interactive Data Visualization, Statistical Analysis, Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Introduction to User Experience Principles and Processes

      Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Alberta

      Reinforcement Learning

      Skills you'll gain: Reinforcement Learning, Machine Learning, Sampling (Statistics), Machine Learning Algorithms, Artificial Intelligence, Deep Learning, Simulations, Solution Architecture, Feature Engineering, Artificial Intelligence and Machine Learning (AI/ML), Markov Model, Supervised Learning, Algorithms, Performance Testing, Artificial Neural Networks, Pseudocode, Linear Algebra, Probability Distribution, Debugging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of California San Diego

      Interaction Design

      Skills you'll gain: Design Research, Interaction Design, User Experience Design, Statistical Analysis, Usability, Ideation, User Research, Graphic and Visual Design, User Interface (UI) Design, Experimentation, Prototyping, Human Centered Design, A/B Testing, Usability Testing, User Centered Design, Mockups, Human Computer Interaction, Human Factors, Collaborative Software, Telecommuting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      English for Journalism

      Skills you'll gain: Journalism, Research, Oral Expression, Interviewing Skills, Vocabulary, Writing, Media and Communications, Grammar, Electronic Media, Digital Publishing, English Language, Storytelling, Editing, Proofreading, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Washington

      Dynamic Public Speaking

      Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Microsoft PowerPoint, Oral Expression, Communication, Storytelling, Critical Thinking, Motivational Skills, Constructive Feedback, Performing Arts, Concision, Drive Engagement, Communication Strategies, Writing, Target Audience, Non-Verbal Communication, Problem Solving, Composure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Introduction to Logic and Critical Thinking

      Skills you'll gain: Deductive Reasoning, Logical Reasoning, Computational Logic, Probability, Sampling (Statistics), Persuasive Communication, Research, Writing, Statistics, Scientific Methods, Oral Expression, Correlation Analysis, Interpersonal Communications, Interactive Learning, Learning Strategies, Instructional Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Davis

      Optimizing a Website for Google Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Client Services, Content Strategy, Competitive Analysis, Google Analytics, Forecasting, Digital Marketing, Expectation Management, Content Marketing, Key Performance Indicators (KPIs), Performance Reporting, Internal Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Legal Research

      Skills you'll gain: Legal Strategy, Legal Research, Generative AI, Data Ethics, Legal Risk, Litigation Support, Legal Writing, Artificial Intelligence, Automation, Predictive Modeling, Ethical Standards And Conduct

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Biostatistics in Public Health

      Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Medical Science and Research, Quantitative Research, Descriptive Statistics, Statistical Inference, Data Literacy, Probability Distribution, Scientific Methods, Data Analysis, Public Health, Probability & Statistics, Advanced Analytics, Statistical Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Brand Awareness, Psychology, Magnetic Resonance Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Innovation for Entrepreneurs: From Idea to Marketplace

      Skills you'll gain: Commercialization, Innovation, New Product Development, Product Development, Team Building, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Ideation, Market Opportunities, User Research, Business Modeling, Competitive Analysis, Recruitment Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      694 reviews

      Mixed · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…192021…303

    In summary, here are 10 of our most popular market research courses

    • Plant Bioinformatic Methods: University of Toronto
    • Introduction to User Experience Principles and Processes: University of Michigan
    • Reinforcement Learning: University of Alberta
    • Interaction Design: University of California San Diego
    • English for Journalism: University of Pennsylvania
    • Dynamic Public Speaking: University of Washington
    • Introduction to Logic and Critical Thinking: Duke University
    • Optimizing a Website for Google Search: University of California, Davis
    • GenAI for Legal Research: Coursera Instructor Network
    • Biostatistics in Public Health: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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