Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] A brand manager points to a chart as they discuss brand marketing with five people at a conference table.

Brand Marketing: What It Is + How to Create Your Strategy

Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.

May 11, 2022

Article

[Featured image] A person with blonde hair and wearing a white jacket is running a meeting with charts and a computer, with a colleague in a blue jacket and glasses and a person with a beard.

What Is Brand Equity? (+ How to Build It)

Discover brand equity and how to build it for your business.

April 28, 2022

Article

[Featured image] A digital marketer in glasses sits at a shared desk and reviews marketing channel performance on their desktop monitor.

What Are the Most Effective Marketing Channels in 2025?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

Article

[Featured Image] A brand manager points to a chart as they discuss brand marketing with five people at a conference table.

Brand Marketing: What It Is + How to Create Your Strategy

Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.

May 11, 2022

Article

[Featured image] A person with blonde hair and wearing a white jacket is running a meeting with charts and a computer, with a colleague in a blue jacket and glasses and a person with a beard.

What Is Brand Equity? (+ How to Build It)

Discover brand equity and how to build it for your business.

April 28, 2022

Article

Learn more about marketing

Status: Free Trial

University of Pennsylvania

Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

4.8
Rating, 4.8 out of 5 stars
13K reviews

Mixed · Course · 1 - 3 Months

Status: Free Trial
Status: AI skills

Google

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
44K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free Trial

Google

Skills you'll gain: Marketing Planning, Business Marketing

Beginner · Course · 1 - 4 Weeks

[Featured image] A food influencer holds a cake and smiles in front of a video camera.

What Is Influencer Marketing? How to Develop Your Strategy

Develop a strategy to leverage the growing trend of influencer marketing for your brand or business.

April 21, 2022

Article

[Featured image] Two professionals sit at a table going over a competitive analysis report. Both of them have laptops in front of them.

How to Perform Competitor Analysis: A Step-by-Step Guide

Learn what competitor analysis is, its benefits and how to conduct an effective one. This guide provides a structured framework for evaluating your industry's competitive landscape, competitors' business structures, marketing efforts and customer journeys.

April 20, 2022

Article

[Featured image] Worker showing a group graphs of product performance on a projection screen

Competitive Product: Definition + How to Analyze One

Learn what competitive products are, what they mean for your business, and how to conduct a competitive product analysis.

April 20, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] A woman is presenting pie charts to show the impacts of a skim pricing sales strategy.

Is Skim Pricing Right for Your Business? A 2025 Guide

Skim pricing sets high initial prices for new products, then lowers them over time. This guide explains how to use price skimming effectively, compares it to penetration pricing, and outlines its pros, cons, and when it's the right strategy.

April 12, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.

Facebook Marketing: 2025 Strategy Guide

Learn how to build your brand and reach customers using Facebook marketing.

April 1, 2022

Article

[Featured image] A person with round glasses packs boxes for their ecommerce business from home and leans over table doing calculations on the calculator.

How to Start an E-commerce Business: A 2025 Guide

Build the e-commerce business of your dreams with help from this handy how-to guide.

March 30, 2022

Article

[Featured image] A marketing manager writes on a whiteboard where the words "customer segmentation" are written.

Customer Segmentation: Definition, Examples + How to Do It

Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.

March 23, 2022

Article

[Featured image] A digital marketer in glasses sits at a shared desk and reviews marketing channel performance on their desktop monitor.

What Are the Most Effective Marketing Channels in 2025?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

Article

[Featured image] A food influencer holds a cake and smiles in front of a video camera.

What Is Influencer Marketing? How to Develop Your Strategy

Develop a strategy to leverage the growing trend of influencer marketing for your brand or business.

April 21, 2022

Article

[Featured image] Two professionals sit at a table going over a competitive analysis report. Both of them have laptops in front of them.

How to Perform Competitor Analysis: A Step-by-Step Guide

Learn what competitor analysis is, its benefits and how to conduct an effective one. This guide provides a structured framework for evaluating your industry's competitive landscape, competitors' business structures, marketing efforts and customer journeys.

April 20, 2022

Article

[Featured image] Worker showing a group graphs of product performance on a projection screen

Competitive Product: Definition + How to Analyze One

Learn what competitive products are, what they mean for your business, and how to conduct a competitive product analysis.

April 20, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] A woman is presenting pie charts to show the impacts of a skim pricing sales strategy.

Is Skim Pricing Right for Your Business? A 2025 Guide

Skim pricing sets high initial prices for new products, then lowers them over time. This guide explains how to use price skimming effectively, compares it to penetration pricing, and outlines its pros, cons, and when it's the right strategy.

April 12, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.

Facebook Marketing: 2025 Strategy Guide

Learn how to build your brand and reach customers using Facebook marketing.

April 1, 2022

Article

[Featured image] A person with round glasses packs boxes for their ecommerce business from home and leans over table doing calculations on the calculator.

How to Start an E-commerce Business: A 2025 Guide

Build the e-commerce business of your dreams with help from this handy how-to guide.

March 30, 2022

Article

[Featured image] A marketing manager writes on a whiteboard where the words "customer segmentation" are written.

Customer Segmentation: Definition, Examples + How to Do It

Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.

March 23, 2022

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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