Advance Your Digital Marketer Career

Digital marketing has lots of opportunities to take your skills to the next level and explore your leadership potential. We have the resources you need to advance your digital marketing career.

[Featured Image] A person working for a marketing manager addresses two of their colleagues at a meeting table as they hold a calendar and discuss their upcoming marketing plan.

Status: Featured

What Is the Average Marketing Manager Salary in the US?

Marketing managers have access to career opportunities across a wide range of industries. Discover the average marketing manager salary in the United States and how factors such as education and experience can affect how much you can expect to earn.

March 11, 2025

Article

[Featured Image] A cybersecurity marketing professional sits at a laptop and focuses on lead generation.

Status: Featured

What Is Cybersecurity Marketing?

Explore a career in cybersecurity marketing and learn more about different cybersecurity marketing strategies and campaigns.

February 10, 2025

Article

[Featured Image] Businessmen in an office workspace use computers to create smart shopping campaigns

Status: Featured

How to Create Smart Shopping Campaigns in Google Ads

Learn how to create Smart Shopping campaigns in Google Ads to simplify management and get more conversion value.

January 23, 2025

Article

[Featured Image] A person in a white t-shirt sits on the floor at their coffee table and types prompts into ChatGPT for a project.

How To Write ChatGPT Prompts: Your 2025 Guide

Discover foundational and advanced prompting strategies to unlock ChatGPT’s power.

October 20, 2023

Article

[Featured Image] A digital marketer sits by a window working on a laptop computer.

How to Become a Freelance Digital Marketer: Your 2025 Guide

Discover what a freelance digital marketer does and how you can become one.

August 21, 2023

Article

[Featured Image] A group of employees meet in their office to discuss the digital transformation of their customer experience.

What Is Digital Transformation? Definition, Strategy + More

Learn how digital transformation in an organization can deliver value to customers.

December 9, 2022

Article

How To Write ChatGPT Prompts: Your 2025 Guide

Discover foundational and advanced prompting strategies to unlock ChatGPT’s power.

October 20, 2023

Article

How to Become a Freelance Digital Marketer: Your 2025 Guide

Discover what a freelance digital marketer does and how you can become one.

August 21, 2023

Article

Build digital marketing skills with industry leaders and make your next career move

Status: New AI skills

Google

Google Digital Marketing & E-commerce

Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Online Advertising, A/B Testing, Social Media Campaigns, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Customer Retention, Customer experience strategy (CX), Campaign Management

University of Illinois Urbana-Champaign

Digital Marketing

Skills you'll gain: Data Storytelling, Online Advertising, Marketing Analytics, Keyword Research, Email Marketing, Digital Media Strategy, Digital Advertising, Google Analytics, Analytics, Marketing Communications, Content Marketing, Social Media Marketing, Marketing, Digital Marketing, Web Analytics, Marketing Strategies, Integrated Marketing Communications, Performance Analysis, Trend Analysis, Consumer Behaviour

Status: AI skills

Meta Social Media Marketing

Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook

[FEATURED IMAGE] Three marketing professionals work in a conference room looking at marketing analytics on their tablets and computers.

Marketing Analytics: What It Is, Why It's Important, and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

[Featured image] Two social media marketers discuss social listening data.

Social Listening: Definition, Tools, and Strategies for Business Growth

Explore how social listening helps businesses gauge public opinion about their brand and discover the steps for implementing your own social listening strategy.

September 22, 2022

Article

[Featured image] A working group sits at a conference table and discusses display advertising strategy.

Display Advertising Guide: Types, Best Practices, and How to Start

Discover how to boost your marketing strategy and increase your brand’s reach with display advertising.

September 22, 2022

Article

[Featured Image] A digital marketer works on e-commerce SEO at a desktop computer.

E-commerce SEO: How to Drive More Traffic to Your Online Store

Discover e-commerce SEO, how it can help your business, and steps to improve your site’s performance in search results.

September 22, 2022

Article

[Featured image] An SEO works on earning her Google Analytics Certification on a laptop computer. SHe has her phone and a red mug sitting on the table in front of her.

Google Analytics Certification: Benefits and How to Get It

Google Analytics is a critical service in many businesses’ and digital marketers’ toolkits. Learn more about Google Analytics Certification, how it could benefit your career, and what you need to do to obtain it.

August 3, 2022

Article

[Featured image] A marketing team sits at a wooden table discussing content strategy. Some are working on tablets, laptops, and notebooks.

How to Develop a Content Strategy: Step-by-Step Guide

Discover what goes into a content strategy, why it’s important, and how to start building one for your business.

May 13, 2022

Article

[Featured Image] A person works on a laptop in a small store.

How to Build an E-commerce Website: Your 2025 Guide

Your step-by-step guide to creating a user-friendly website for your business.

April 8, 2022

Article

[Featured image] Two people stand in an open office and smile while looking at a tablet together.

11 Marketing Blogs for Industry News and Trends: 2025 List

From basics to expert analysis, these blogs can help keep you informed on the latest marketing developments.

November 10, 2021

Article

[Featured image] A market research analyst wearing glasses presents in front of a screen detailing several pie charts.

What Is a Market Research Analyst? 2025 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

October 19, 2021

Article

What Is Digital Transformation? Definition, Strategy + More

Learn how digital transformation in an organization can deliver value to customers.

December 9, 2022

Article

Marketing Analytics: What It Is, Why It's Important, and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

Social Listening: Definition, Tools, and Strategies for Business Growth

Explore how social listening helps businesses gauge public opinion about their brand and discover the steps for implementing your own social listening strategy.

September 22, 2022

Article

Display Advertising Guide: Types, Best Practices, and How to Start

Discover how to boost your marketing strategy and increase your brand’s reach with display advertising.

September 22, 2022

Article

E-commerce SEO: How to Drive More Traffic to Your Online Store

Discover e-commerce SEO, how it can help your business, and steps to improve your site’s performance in search results.

September 22, 2022

Article

Google Analytics Certification: Benefits and How to Get It

August 3, 2022

Article

How to Develop a Content Strategy: Step-by-Step Guide

Discover what goes into a content strategy, why it’s important, and how to start building one for your business.

May 13, 2022

Article

How to Build an E-commerce Website: Your 2025 Guide

Your step-by-step guide to creating a user-friendly website for your business.

April 8, 2022

Article

11 Marketing Blogs for Industry News and Trends: 2025 List

From basics to expert analysis, these blogs can help keep you informed on the latest marketing developments.

November 10, 2021

Article

What Is a Market Research Analyst? 2025 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

October 19, 2021

Article

Digital marketing is expanding all the time as new technologies, social media platforms, and audience habits emerge. There are many areas in which you can build expertise, such as product marketing, brand marketing, marketing analytics, and SEO. If you’re ready to delve deeper into digital marketing and even become a leader in this field, you’ll need to learn advanced skills like business intelligence, generative AI, omnichannel marketing, and UX/UI design. In addition to these and other skills, earning a marketing degree or credential can help you stand out in your job search. Learn more about Coursera and next steps for your career with these additional resources:

Frequently asked questions (FAQ)

Getting a certificate in digital marketing can offer several career benefits. One important benefit of a digital marketing certificate program is that you can build in-demand, job-ready skills in this field, including navigating social media platforms, using CRM tools, and analyzing marketing data.

A digital marketing certificate's benefits may include exploring your creative and strategic sides, learning new technologies, and networking with other digital marketers inside a structured learning experience. A digital marketing certificate may also open up more job prospects in the digital marketing world.

Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company’s reputation, and improving customer interactions. Some essential marketing functions of marketing management include managing, analyzing, and aligning with a company’s goals.

Marketing management aims to provide cohesion and direction for campaigns or other marketing efforts. It’s a data-driven, strategically planned system supervised by professionals working in marketing management.

Marketers who want to understand what works and why often employ marketing analytics, which refers to the collection and analysis of marketing-specific data.

Gathering data about marketing is an excellent way to understand the return on investment (ROI) of different campaigns, initiatives, and efforts, such as publishing a new blog post or monitoring the success of a revised email campaign. The data you gather from either scenario can help you determine whether it was successful enough to repeat—or should be adjusted in some way.