


UX Research and Information Architecture
This course is part of IBM UI/UX Designer Professional Certificate


Instructors: Richa Arora
Included with
Recommended experience
What you'll learn
Use qualitative and quantitative methods to generate actionable research insights
Create personas, user needs, and journey maps to align with user goals
Apply UX research throughout the product lifecycle, including A/B and accessibility testing
Design intuitive content structures using IA principles, including sitemaps and navigation systems
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Frequently asked questions
UX research helps designers understand user behaviors, needs, and pain points. It informs design decisions and ensures the product is built with real users in mind.
IA is the practice of organizing and structuring content so users can find what they need easily. It includes sitemaps, navigation, and labeling systems.
No prior experience is required. The course covers all foundational research and IA methods through practical, beginner-friendly instruction.
More questions
Financial aid available,