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Learner Reviews & Feedback for Pricing Strategy in Practice by University of Virginia

4.7
stars
169 ratings

About the Course

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course....

Top reviews

EM

Mar 5, 2019

Extremely good course. I learned a lot and can apply it instantly to my work

SS

Apr 24, 2020

A course that is well taught and highly informative. Recommend it and the specialisation :)

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26 - 28 of 28 Reviews for Pricing Strategy in Practice

By Lars A G

•

Aug 17, 2021

This course offers a solid introduction into the field of pricing strategy. The course material is of extremely high quality with the instructors giving thorough explanations of both the theory and the practice. The reason this course does not receive full marks is simply due to the fact that the quizzes could be more exhaustive to ensure that you have learned the materials.

By Calvin C B

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Mar 31, 2018

This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.

By Danilo C P

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Jul 20, 2017

I think that this case is nice, but we should have more exercises do practice on them!