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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,469 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

KA

Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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301 - 325 of 642 Reviews for Fundamentals of Social Media Advertising

By Amandeep S

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Jul 22, 2022

Must for every Digital Marketer!

By Nirshanthi a C B

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Dec 29, 2020

Love the course and the lecturer

By Ramadan M

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Oct 25, 2024

Very good and insightful course

By Brendavine O

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Nov 23, 2022

great knowledge and work so far

By MUHAMMAD H

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Apr 13, 2022

Great course full of knowledge

By jun

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Sep 5, 2021

had a great learning experience

By Malek F

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Aug 28, 2021

great, I recommend this course.

By Jacinta O

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Apr 1, 2021

Great tutors! Highly recommend.

By Zulkifli B M

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Nov 4, 2020

Perfect start for new learners.

By Glory p

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Sep 12, 2024

Very educational and Practical

By Tayo O

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Sep 22, 2023

It’s a good course on Coursera

By Adebola O

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Feb 25, 2023

Very insightful and practical.

By Oscar G V G

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Aug 20, 2021

Curso genial y muy actualizado

By Mary W

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Mar 30, 2021

Good class. Good information.

By Imesh C F

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Mar 31, 2024

nice and well detailed course

By Aqeel K

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Jul 6, 2023

Coursera courses are amazing.

By Sarath P

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Dec 6, 2021

Happy to Complete this course

By James B

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Dec 21, 2020

Loved this course. Well done.

By MILTON G M G

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Jun 28, 2025

Es una experiencia increíble

By EVELYN G

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Mar 25, 2024

Excelente y muy instructivo.

By Eniola A

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Sep 2, 2022

i really enjoyed this course

By Deepika k

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Aug 18, 2022

very useful course to pursue

By Abdur R F

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Mar 15, 2022

A really value added course.

By Deepika M D

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Feb 24, 2022

Great Course! Very hands on.

By Olajide A

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Nov 29, 2020

It was a comprehensive class