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Learner Reviews & Feedback for Research Methodologies by Queen Mary University of London

4.7
stars
780 ratings

About the Course

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography....

Top reviews

WP

Nov 28, 2023

The course is very informative and guides you well through research methodologies as a beginner.

JS

Oct 10, 2025

wonderful informative course and it must helps to the scholars and persons those who engaged in research

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By HEET S B

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Nov 14, 2024

great

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Aug 21, 2024

suoer

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Nov 15, 2023

googd

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Dec 27, 2025

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Dec 16, 2025

nice

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Dec 5, 2025

Good

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Dec 3, 2025

good

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Nov 27, 2025

good

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Nov 20, 2025

Good

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Nov 19, 2025

Nice

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Nov 7, 2025

nice

By Sushmitha S

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Oct 25, 2025

Good

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Sep 12, 2025

Good

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Jul 16, 2025

good

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Jul 5, 2025

good

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Jul 1, 2025

good

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Jun 26, 2025

GOOD

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May 28, 2025

GOOD

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May 25, 2025

good

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Mar 30, 2025

GOOD

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Feb 8, 2025

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By NELABALLI A

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Nov 24, 2024

good

By Sandra E

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Nov 23, 2024

good

By KIRUTHIC S

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Oct 6, 2024

Good

By Abdulmajeed A M A

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May 9, 2024

Good