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Back to Product Management: An Introduction

Learner Reviews & Feedback for Product Management: An Introduction by IBM

4.6
stars
977 ratings

About the Course

In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background....

Top reviews

V

Aug 10, 2025

This course is an absolute must for beginners and product professionals who are looking to refresh their skills. I enjoyed the well-structured curriculum and real-life career cases in each module.

DT

Sep 24, 2024

Rightly articulated and well structured covering all that is needed for an introduction. I highly recommend this course for anyone looking to gain a solid foundation in Product Management.

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51 - 75 of 185 Reviews for Product Management: An Introduction

By Damilare A

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Jul 27, 2025

Simple and precise Great Job to IBM and its team Love you all

By Mark A P

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Dec 11, 2024

There are a lot of insightful things I learn from the experts

By Hiranshu H

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Jun 17, 2025

360 degree all rounder course for AI and Product Management.

By Fernanda G

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Mar 16, 2025

Complete, entertaining, engaging and so so useful! Loved it!

By Janny L C Q

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Apr 10, 2024

I really love it, the information was so great and important

By Raghunath P

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Jul 26, 2025

Good Course to pick up as a starter in Product Management.

By Shazad A

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Jul 22, 2025

very well set up easy to follow the instructors are great

By Manuel J

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Jun 11, 2024

Gets you a good overview what product management is about

By RYAN F

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Aug 8, 2025

Good engaging and balanced content for Product Manager

By Amanda G

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May 25, 2025

Well structured, easy to follow at your own pace :)

By INDERPREET S N

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Jan 1, 2025

Very good content, specially the hands on exercise.

By Rayyan

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Nov 24, 2024

I liked it a lot , specially the experts videos .

By OKPAOUL B

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Oct 18, 2024

A first good intrance in product management field

By Tolulope L O

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Sep 19, 2024

Quite insightful, courses were well explanatory.

By Todd E

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Mar 1, 2024

Great overview of the role of a product manager.

By JA'AFAR I

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Apr 14, 2025

ONE OF THE TEN BEST COURSES ON COURSERA EVER

By Bonnie M H

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Oct 1, 2024

This course was extremely well put together.

By Jesse P E

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Sep 3, 2024

it was awesome i love the video presentation

By Dalila S

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Feb 21, 2024

Excellent course very detailed and helpful!

By Vu H

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May 27, 2025

The course helps me a lot about management

By Jin H

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Feb 2, 2025

Educational and insightful and empowering

By Taiwo A

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Nov 9, 2024

i really understand and enjoy the course

By fangshi L

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Nov 13, 2024

基本覆盖到了产品经理的方方面面，通过本次课程能对产品经理有比较清晰的概念。

By Kathleen M

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Jul 24, 2024

Very Informative and Easy to follow

By Shiva S

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Dec 19, 2024

Learnt Good content in this course