Transform your website's search visibility with data-driven SEO optimization strategies that deliver measurable results. This Short Course was created to help digital marketing professionals accomplish strategic keyword analysis and technical SEO implementation that drives organic traffic growth.

Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

Optimize SEO: Keywords & Schema
This course is part of Advanced Marketing Optimization & Strategy Specialization

Instructor: Hurix Digital
Included with
Recommended experience
What you'll learn
Data-driven keyword analysis examines impressions, click-through rates, and engagement to find high-impact optimization opportunities.
Technical SEO using metadata and structured data boosts search rankings and rich snippet visibility when applied strategically.
Effective SEO links analytical insights to actionable technical implementations aligned with algorithms and user intent.
Sustainable organic growth requires continuous monitoring and iterative improvements to content strategy and technical SEO.
Skills you'll gain
Details to know

Add to your LinkedIn profile
January 2026
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 2 modules in this course
Learners will master systematic keyword performance analysis by examining metrics across multiple analytics platforms to uncover high-impact content optimization opportunities.
What's included
3 videos1 reading2 assignments
Learners will master technical SEO implementation by applying metadata optimization strategies and implementing structured data schemas that drive measurable improvements in search rankings and rich snippet appearances.
What's included
3 videos1 reading3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Explore more from Marketing
Status: Free TrialSimplilearn
Status: Free Trial
Status: Free Trial
Status: Free Trial
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

