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University of California, Irvine
Mobile Marketing, Optimization Tactics, and Analytics
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  • Recommendations
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  3. Marketing
University of California, Irvine

Mobile Marketing, Optimization Tactics, and Analytics

This course is part of E-Marketing Specialization

Stephane Muller

Instructor: Stephane Muller

6,296 already enrolled

Included with Coursera Plus

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Learn more

4 modules
Gain insight into a topic and learn the fundamentals.
4.5

(46 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

4 modules
Gain insight into a topic and learn the fundamentals.
4.5

(46 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
  • About
  • Outcomes
  • Modules
  • Recommendations
  • Testimonials
  • Reviews

What you'll learn

  • Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform

  • Analyze and optimize marketing efforts to improve business outcomes

  • Develop a digital marketing plan designed to meet your goals and objectives

Skills you'll gain

  • Campaign Management
  • Key Performance Indicators (KPIs)
  • Sales
  • Usability Testing
  • A/B Testing
  • Web Applications
  • Mobile Security
  • Digital Media Strategy
  • Web Analytics and SEO
  • Performance Metric
  • Marketing Analytics
  • Marketing Strategies
  • Content Marketing
  • Revenue Management
  • Performance Measurement
  • Marketing Effectiveness
  • Process Optimization
  • Online Advertising
  • Marketing
  • Web Analytics

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

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This course is part of the E-Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

Welcome to Module 1: Introduction to Mobile Marketing. Cell phones, iPods, and iPads have become an everyday part of life. That’s why the ability to engage your audience in a mobile environment is key to the success of your business. In this module, we will review the basics of a mobile marketing strategy and identify the ways you can use mobile devices and networks to achieve your marketing objectives. We will also review how to select a mobile marketing platform that aligns with your business and its specific goals and needs.

What's included

1 video4 readings1 assignment1 discussion prompt

1 video•Total 2 minutes
  • Mobile Marketing Strategy•2 minutes•Preview module
4 readings•Total 95 minutes
  • Mobile Technology•15 minutes
  • Supplemental Resources•30 minutes
  • Mobile Website or Mobile Application•30 minutes
  • Developing a Mobile Marketing Strategy •20 minutes
1 assignment•Total 30 minutes
  • Module 1 Knowledge Check•30 minutes
1 discussion prompt•Total 30 minutes
  • Mobile Site User Experience Critique•30 minutes

Welcome to Module 2: Mobile Applications. Now that you are familiar with the basics of mobile marketing, it’s time to take a closer look at how mobile applications, known commonly as apps, differ from mobile websites. We will review hybrid models and various features of mobile apps that can enhance a customer’s mobile experience. These lessons will ultimately leave you with a better understanding of mobile apps and how, if designed effectively, they can generate revenue for your business or product.

What's included

4 readings1 assignment1 discussion prompt

4 readings•Total 70 minutes
  • What are Mobile Applications?•10 minutes
  • Supplemental Resources•30 minutes
  • Mobile Experience•10 minutes
  • The Mobile App Design Process•20 minutes
1 assignment•Total 30 minutes
  • Module 2 Knowledge Check•30 minutes
1 discussion prompt•Total 60 minutes
  • Mobile Marketing Strategy Activity•60 minutes

Welcome to Module 3: Once your audience has been acquired, converted, and retained, there are steps marketers can take that will make it easier and more affordable to sustain a marketing campaign and increase the likelihood that it will be successful in the long run. In this module, we will explore how to maximize your return on investment through website optimization tactics, and how to use Key Performance Indicators (KPIs) in your marketing plan.

What's included

1 video4 readings1 assignment1 discussion prompt

1 video•Total 2 minutes
  • Success Indicators and KPIs•2 minutes•Preview module
4 readings•Total 70 minutes
  • Introduction to Optimization•10 minutes
  • Strategies for Optimizing Your Content•10 minutes
  • Supplemental Resources•30 minutes
  • Key Performance Indicators (KPIs)•20 minutes
1 assignment•Total 30 minutes
  • Module 3 Knowledge Check•30 minutes
1 discussion prompt•Total 30 minutes
  • Barriers to the Customer Journey•30 minutes

Welcome to Module 4: Testing Methodologies and Tools for Analytics. The ability to collect and analyze data is key to any marketing campaign. Marketers need to know what specific aspects of a campaign are working and which aspects need improvement. That is why this final module is dedicated to testing. We will begin by reviewing various testing methodologies before learning how to create a unique testing strategy for your business or website.

What's included

3 readings1 assignment1 peer review

3 readings•Total 90 minutes
  • Testing Methodologies and Strategies•30 minutes
  • Supplemental Resources•30 minutes
  • Testing Tools•30 minutes
1 assignment•Total 30 minutes
  • Module 4 Knowledge Check•30 minutes
1 peer review•Total 120 minutes
  • Digital Marketing Plan•120 minutes

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Instructor

Instructor ratings

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

4.8 (8 ratings)
Stephane Muller
Stephane Muller
University of California, Irvine
16 Courses•67,454 learners

Offered by

University of California, Irvine

Offered by

University of California, Irvine

Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UC Irvine’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.

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4.5

46 reviews

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Showing 3 of 46

M
MM
4

Reviewed on Apr 4, 2021

I enjoyed the course, however there is a room for improvement if you can add more videos to complement the notes provided.

A
AS
4

Reviewed on Aug 19, 2023

All the topics in this course related to mobile marketing were well-explained!!

A
AP
5

Reviewed on Apr 21, 2024

Excellent course outlining digital strategy, marketing plans and knowledge of mobile marketing, optimization and analytics.

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