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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign
17,019 ratings
About the Course
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by
changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with
over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a
more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, ...
changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with
over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a
more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, ...
Top reviews
JT
Jul 18, 2020
in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.
PP
Aug 28, 2017
I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers
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By TIWARY D S
•May 21, 2020
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By BAGUS S B
•May 30, 2018
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•Aug 3, 2019
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By Kyle B B
•May 24, 2017
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