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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4376 - 4400 of 5,366 Reviews for Marketing in a Digital World

By Akshay T

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Jul 23, 2019

good

By Priyansh S

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Apr 2, 2019

good

By PRATIK B

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Mar 20, 2019

best

By Konapure A M

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Mar 11, 2019

good

By Raquel C e F

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Feb 9, 2019

good

By suraj p

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Oct 2, 2018

NICE

By Chaojun L

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Oct 1, 2018

ojbk

By svlhinn m

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Sep 24, 2017

good

By Sanchari D

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Apr 17, 2017

good

By Anton P

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Jan 27, 2017

good

By phuc1309a

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Sep 24, 2025

oke

By SURKSHA D

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Oct 18, 2021

4.5

By Alpeshkumar G

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Jul 20, 2021

jij

By Brolyne L

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Feb 23, 2021

wow

By TANGNOD S

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Jul 30, 2020

Gud

By Mộc N

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Sep 29, 2025

ok

By Dhruv N

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Apr 15, 2025

na

By Nguyen T B ( H

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Nov 8, 2024

ok

By Darwish A R A A A K

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Jun 28, 2021

NA

By KAGABO S

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Sep 15, 2020

ok

By Yagoda P M G Y

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Jul 23, 2020

👍

By Saloni S S

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May 1, 2020

aa

By Eesa M K

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Sep 30, 2019

😊

By 谷洪

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Jul 5, 2017

有趣

By POGAKU S N 3

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Apr 3, 2023

o