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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4351 - 4375 of 5,366 Reviews for Marketing in a Digital World

By BIRHARE A A

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May 18, 2020

nice

By Umesh T

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May 16, 2020

Good

By Shikhar K S

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May 16, 2020

good

By Deleted A

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May 15, 2020

GOOD

By JEMISH D

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May 14, 2020

GOOD

By Bhavesh M k

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May 13, 2020

Good

By Vishnu S P

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May 11, 2020

good

By Ashish

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May 10, 2020

good

By Abdul S K

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May 9, 2020

good

By ANAND

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May 9, 2020

nice

By pallavi t

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May 7, 2020

good

By Srishti S

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May 6, 2020

nice

By Lakkapalli S

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May 5, 2020

Good

By SAIRAJ S S

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Apr 30, 2020

Good

By Sarthak D

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Apr 30, 2020

nice

By Mr. N D

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Apr 27, 2020

Best

By Chirag A

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Apr 22, 2020

good

By Khaled g e

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Apr 14, 2020

good

By Ritika F

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Mar 30, 2020

nice

By kavya k

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Mar 12, 2020

Good

By George D

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Mar 10, 2020

nice

By JENEETA

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Feb 25, 2020

good

By Charles L K

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Sep 22, 2019

GOOD

By Pradeep V

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Sep 5, 2019

good