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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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4251 - 4275 of 5,366 Reviews for Marketing in a Digital World

By Namiq A

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Sep 6, 2024

good

By S A B A

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Jul 27, 2024

رائع

By Lê N P N ( F H H

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Jul 18, 2024

good

By Dipendu S

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Mar 22, 2023

good

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Mar 18, 2023

GOOD

By Rohit .

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Jan 21, 2023

BEST

By Imon B

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Jan 18, 2023

best

By Maxamed C

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Oct 24, 2022

Good

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Jul 31, 2022

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Jun 1, 2022

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By May Y C

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Jun 1, 2022

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Mar 24, 2022

good

By Vutukuru R

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Mar 17, 2022

good

By PHAM T M L

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Feb 7, 2022

very

By Huynh T C T

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Jan 14, 2022

Good

By HOANG T T

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Nov 14, 2021

very

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Nov 14, 2021

very

By AYLALE G

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Oct 26, 2021

good

By Vignesh A

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Sep 25, 2021

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Aug 30, 2021

good

By RISHIKESAN J

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Aug 20, 2021

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By Cassie F

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Aug 16, 2021

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By Trung L H

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Jul 30, 2021

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By Nguyễn T T ( D

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Jul 15, 2021

good

By SOUVIK C

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Jun 29, 2021

good