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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,048 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3326 - 3350 of 5,366 Reviews for Marketing in a Digital World

By Nikita P

•

Feb 6, 2016

one of the best subjects!

By C.A T

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Aug 7, 2015

the lecturer is the best.

By Bilgin A

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Dec 27, 2022

Perfect.. Thanks for all

By Erick K

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Apr 26, 2021

It was a good encounter.

By Kunkarawee L

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Apr 20, 2021

It's a Very good course.

By harisivanagavenkatavenu s

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Feb 27, 2021

learnd some new knowlege

By Salma A

•

Oct 26, 2020

very satisfied

thank you

By Ramyalakshmi L

•

Oct 20, 2020

Is was great to learn :)

By MOUNIKA B

•

Sep 10, 2020

Extraordinary instructor

By Firas A

•

Aug 19, 2020

It's very helpful course

By Haytham Y

•

Aug 14, 2020

This is a good course 👍

By Sara A

•

Jul 26, 2020

thank you it was amazing

By Tanish C

•

Jul 25, 2020

Certificate is not given

By Siddarth A

•

Jul 19, 2020

It was very informative.

By MOHAMED A F

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Jun 26, 2020

it is a wonderful course

By Jedidiah M G

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May 16, 2020

it was a good internship

By Shreyash D

•

May 15, 2020

COURSERA you are G.O.A.T

By yao a d k k

•

Apr 20, 2020

ce cour ma fait du bien

By Akshay R

•

Apr 20, 2020

Great Souce of knowledge

By monisha a

•

Apr 14, 2020

it was an amazing course

By shakeel n

•

Oct 29, 2019

Good Sources of Learning

By Jacob C F L

•

Jun 17, 2018

Good introductory course

By Dunja S

•

May 28, 2018

Very interesting course.

By Khushboo P

•

Mar 29, 2018

Very Enlightening Cource

By Madeeha K

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Aug 23, 2017

Perfect from all aspects