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Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School

4.5
stars
485 ratings

About the Course

Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**....

Top reviews

RT

May 1, 2017

Good understanding of methods to know what customer think and how they think.Useful for anyone doing market related activities. No indepth background needed to get into this course.

AT

Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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101 - 104 of 104 Reviews for Marketing: Customer Needs and Wants

By Carolin M

•

Jun 5, 2019

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

By Riana G

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Feb 5, 2018

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

By Elisa H

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Oct 17, 2016

The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.

By Javier

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Nov 24, 2016

anodino