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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,841 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 25, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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776 - 800 of 1,047 Reviews for Market Research and Consumer Behavior

By Ankit S

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May 6, 2020

excellent for the beginners.

By Sparsh R

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Apr 22, 2020

The instructor was very good

By Amanda L

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Jan 25, 2020

The tutors doesn't help much

By JGMM B

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Sep 5, 2018

Sometimes hard to understand

By Arindam D C

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Feb 19, 2018

Good course for a beginner !

By Doğuhan K

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Sep 10, 2020

a nice and fluent course

By Sebastian A

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Jun 7, 2020

Sobresaliente en general

By Jacqueline B

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Jun 26, 2017

Logical, but too simple

By Fernando C L C

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Jul 19, 2025

bueno aconsejo tomarlo

By Chengyu Y

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Jun 7, 2022

这个课程讲的通俗易懂，给了我这个小白很多想法

By SRAJAN S

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Sep 28, 2020

More examples required

By Abdul A

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May 7, 2020

it was of great help

By Deepakshi S

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Aug 30, 2021

Best for beginners .

By SINDHU. S

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Sep 28, 2020

Awesome teaching..!!

By Singh Y

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May 25, 2020

Audio can be better

By Guillermo M

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May 16, 2020

Me ha gustado mucho

By Vanishri K

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Sep 23, 2020

Informative Course

By SUBASRI.K

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Jun 29, 2020

Very useful course

By B P R V

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Nov 24, 2022

ITS A GOOD COURSE

By SAKTHIVEL S

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Sep 22, 2020

i think good work

By ABHILASH E

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Jul 21, 2020

Improve knowledge

By SREE K P

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Sep 26, 2020

It's very useful

By Nivaas v (

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Aug 18, 2020

very imformative

By CHAYAN S

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May 15, 2020

Very Good course

By Chandrashekhar T

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Aug 21, 2021

Awesome Course