• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online DegreeExplore Bachelor’s & Master’s degrees
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Careers
  • Log In
  • Join for Free
    Coursera
    Chevron Left
    Back to Market Research and Consumer Behavior

    Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.4
    stars
    4,831 ratings

    About the Course

    Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing
    strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision
    problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and
    accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the
    consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a produc...
    ...

    Top reviews

    S

    Apr 9, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

    DV

    Oct 18, 2018

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

    Filter by:

    726 - 750 of 1,044 Reviews for Market Research and Consumer Behavior

    Filled StarFilled StarFilled StarFilled StarStar

    By imtiaz a

    •

    Jul 17, 2020

    This was a very resourceful course! Really enjoyed it and learned a lot!

    Filled StarFilled StarFilled StarFilled StarStar

    By Vijay R P

    •

    Mar 28, 2021

    it is a good course to understand consumer behavior with nice examples.

    Filled StarFilled StarFilled StarFilled StarStar

    By Harsh K

    •

    Oct 22, 2018

    Include more real life examples and try to teach through those examples

    Filled StarFilled StarFilled StarFilled StarStar

    By David V

    •

    May 6, 2018

    Would have liked longer, more detailed explanations of certain concepts

    Filled StarFilled StarFilled StarFilled StarStar

    By BALWANT Y

    •

    Jun 5, 2020

    one more example for downloading an application or repairing something

    Filled StarFilled StarFilled StarFilled StarStar

    By Juan F

    •

    Jan 29, 2019

    The last class, related to hypothesis testing was a little confusing.

    Filled StarFilled StarFilled StarFilled StarStar

    By AHMED Y S S

    •

    Nov 21, 2020

    Needs more explanation of terms and examples to better understand.

    Filled StarFilled StarFilled StarFilled StarStar

    By Yousef R M A

    •

    Jun 9, 2019

    Amazing way to learn something new..and special thanks to Coursera

    Filled StarFilled StarFilled StarFilled StarStar

    By Mihir B

    •

    Nov 13, 2017

    Great work! I just wish the professor spoke a little more clearly.

    Filled StarFilled StarFilled StarFilled StarStar

    By Kim P U

    •

    Sep 17, 2020

    In general, it's quite good, more theoretical and less practical

    Filled StarFilled StarFilled StarFilled StarStar

    By Jose l J O

    •

    Jul 24, 2017

    Excelent. Thanks. You should give more examples in some topics.

    Filled StarFilled StarFilled StarFilled StarStar

    By DIPASHRI G

    •

    Sep 23, 2020

    Very well taught and good materials :). Thank you Shameek Sir!

    Filled StarFilled StarFilled StarFilled StarStar

    By Huseyn D

    •

    May 3, 2020

    The course is quite interesting and teaching. Thanks a lot!

    Filled StarFilled StarFilled StarFilled StarStar

    By Deepak

    •

    Sep 16, 2022

    Very nice and informative course. Must for an researcher.

    Filled StarFilled StarFilled StarFilled StarStar

    By Chaube S S

    •

    Oct 18, 2020

    It's good for freshers about Market and consumer behaviour

    Filled StarFilled StarFilled StarFilled StarStar

    By Akshay A 4 B C E

    •

    Jun 14, 2020

    Could have been more practical, however is still worth it.

    Filled StarFilled StarFilled StarFilled StarStar

    By Mou S

    •

    Apr 29, 2020

    Could be more interesting through practical more examples

    Filled StarFilled StarFilled StarFilled StarStar

    By Kateryna Y

    •

    May 3, 2022

    Seemed a little bit rushed, lacked some real-life cases

    Filled StarFilled StarFilled StarFilled StarStar

    By Ami S

    •

    Aug 30, 2021

    Good content but more examples would have made it better

    Filled StarFilled StarFilled StarFilled StarStar

    By ADEE J

    •

    Jun 19, 2020

    good but hypothesis testing part was not explained well

    Filled StarFilled StarFilled StarFilled StarStar

    By Ritesh j

    •

    May 25, 2020

    its a good course and i have enjoyed this course thanks

    Filled StarFilled StarFilled StarFilled StarStar

    By Claudia E

    •

    Mar 30, 2019

    accent is hard to understand, and prof. spoke too fast.

    Filled StarFilled StarFilled StarFilled StarStar

    By Diljith G

    •

    Apr 27, 2020

    Great Course for a beginner like me.Well done Coursera

    Filled StarFilled StarFilled StarFilled StarStar

    By Merline D

    •

    Sep 17, 2020

    It was a very informative session got to learn alot.

    Filled StarFilled StarFilled StarFilled StarStar

    By MARIA A O

    •

    Nov 21, 2020

    Thank you. I had a lot of learnings in this course.

    • Chevron Left
    • 1
    • ...
    • 25
    • 26
    • 27
    • 28
    • 29
    • 30
    • 31
    • 32
    • 33
    • 34
    • ...
    • 42
    • Chevron Right

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok
    Coursera

    Welcome back

    ​
    Your password is hidden
    ​

    or

    New to Coursera?


    Having trouble logging in? Learner help center

    This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.