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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,221 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

KP

Apr 21, 2021

I am very much great full to Coursera that it gave me chance to learn so much with no investment. there so many thing that I learnt. Than you for every small knowledge and ideas that you shared.

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1476 - 1480 of 1,480 Reviews for Management of Fashion and Luxury Companies

By Mario G

Mar 26, 2022

The course would make sense if teachers were available for follow up about the industry. Instead, I wrote to them and they answered me in a very unpolite way. Wherease if one shares his/her certificate on Linkedin, they immediately come and cheer. In the end, a totally useless and not recommended course.

By Tiziana M F

Sep 16, 2022

Sul corso non ho niente da dire mi è piaciuto tuttavia sono settimane che il certificato non viene visualizzato correttamente e mi appare la scritta fermi per manutenzione. Sono sbalordita perchè non esiste un centro di assistenza ed alla voce contatti in realtà moduli per i contatti non ce ne sono

By Lucia O

Aug 25, 2021

Me dicen que vuelva a pagar, por segunda vez para obtener el certificado

By Ariana M L

May 3, 2021

I dont recibe the certifícate yet.....

By Boris V

Oct 16, 2018

Very-very bad course