Position yourself as a forward-thinking sales leader, ready to drive digital transformation, lead high-performing teams, and embed sustainable, ethical practices. This course addresses future-ready sales challenges, including AI, hybrid workforces, and the rising demand for responsible selling. By completing this course, you’ll be prepared to lead change and deliver impact across markets and industries.

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November 2025
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There are 3 modules in this course
Digital transformation is revolutionizing enterprise sales, empowering commercial teams to operate smarter, faster, and more personally than ever before. This module will equip you to harness the full potential of AI, automation, and analytics—unlocking productivity gains, sharper buyer insight, and end-to-end personalization along the customer journey. Learn to forecast trends, deploy digital tools, and engage clients on their terms, all while future-proofing your skills for the next wave of digital disruption. By mastering these strategies, you’ll become indispensable in the modern sales ecosystem.
What's included
12 videos1 reading2 assignments
Success in modern sales hinges on your ability to lead hybrid teams and collaborate across functions with precision. In this module, you’ll master the art of managing geographically dispersed teams, ensuring motivation and mental agility across time zones. You’ll design onboarding and coaching programs that drive consistent results and build agile, responsive workflows for rapid innovation. Unlock strategies to integrate sales, marketing, and customer success—elevating the performance of your entire commercial organization. Confidently lead, collaborate, and innovate for sustainable success in any sales environment.
What's included
7 videos1 reading2 assignments
Tomorrow’s sales leaders are defined not just by what they close—but by how they lead, the standards they set, and the impact they create. This module empowers you to master sustainable, ethical practices in sales, respond to global calls for accountability, and set new benchmarks for integrity and resilience. You’ll learn actionable strategies to promote transparency, close deals efficiently, combat burnout, and cultivate a culture of ongoing growth. Become the kind of leader who inspires trust, adapts fast, and drives ethical commercial success in a rapidly changing sales landscape.
What's included
8 videos1 reading2 assignments
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Status: Free TrialUniversity of Glasgow
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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