Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,600 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

Filter by:

6351 - 6364 of 6,364 Reviews for Foundations of Digital Marketing and E-commerce

By Bharti

•

May 10, 2025

Not receiving my Coursera certificate

By Ayushi S

•

Apr 14, 2025

I HAVE NOT RECIVED THE CERTIFICATE

By RAFAELA A D A

•

Apr 16, 2025

Deveria ser em língua portuguesa.

By harsh b

•

Nov 17, 2024

Way too much unnecessary content.

By OLUWAKEMI O

•

Mar 18, 2025

It was a great course to learn

By Nagaraj B

•

Oct 21, 2024

nothing more in depth concepts

By Sandile

•

Mar 10, 2025

Can’t access my certificate

By Sugirbekov A

•

Apr 26, 2025

where's my certificate?

By Sidheswar B

•

Apr 28, 2025

not fullly developed

By Tomi S

•

Mar 20, 2025

bullshit platform.

By Muhammad N D P

•

Oct 26, 2024

Wasting time

By imaweeb 7

•

Apr 25, 2025

bad

By Nasir A

•

Apr 21, 2025

yas

By Sanket K

•

Mar 27, 2025

.