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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4226 - 4250 of 6,675 Reviews for Foundations of Digital Marketing and E-commerce

By Ahmed N

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Jan 24, 2023

Exciting & helpful

By Talha

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Dec 20, 2022

Learn Alot From It

By Aditya H

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Dec 12, 2022

Easy to learn with

By Christopher C

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Nov 14, 2022

Fantastic Learning

By Ms O

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Nov 9, 2022

awesome experience

By Joe

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Oct 20, 2022

Excellent so far!

By Venkat M

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Oct 17, 2022

Good Intro course

By Clermont M

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Oct 16, 2022

Great learning !!

By MSR

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Oct 11, 2022

nice for learners.

By Lubnah A

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Oct 4, 2022

Excellent course.

By Tadesse G M

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Oct 1, 2022

Fast track way !!

By Robin J

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Sep 30, 2022

excellent content

By Yaser H

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Sep 30, 2022

thank you so much

By Eloisa

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Sep 29, 2022

Great experience!

By Karen B

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Sep 27, 2022

Well put together

By R H R

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Sep 22, 2022

Very Informative.

By kaviarasi

•

Sep 21, 2022

it usefull for me

By Pirapong S

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Sep 10, 2022

excellent chapter

By Luis A

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Aug 16, 2022

Great foundations.

By Nonglak A

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Aug 15, 2022

i love it the most

By Lefranc J

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Jul 22, 2022

Excellent content!

By Michaela O

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May 25, 2022

It was AMAZING !!!

By EIRENE A L A

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Aug 9, 2025

Me gustó el curso

By EDGAR A R G

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Jul 30, 2025

Muy buena carrera

By Idorenyin A

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Jul 18, 2025

Best tutors ever!