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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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6576 - 6600 of 6,676 Reviews for Foundations of Digital Marketing and E-commerce

By Ren H

•

Feb 9, 2025

that is good course

By Camilo B

•

Jan 9, 2024

useful for beginners

By FTU.CS2 Đ A T

•

Sep 30, 2022

Not really helpful.

By Володимир Б

•

Aug 13, 2024

платна помойка

By Dawood G

•

May 4, 2024

so far so good

By Abdul G

•

Oct 15, 2023

kurang menarik

By Saleem J

•

Sep 19, 2023

helpful course

By Isararut T

•

Sep 8, 2022

Too much quiz

By Veronica W

•

Jan 12, 2023

for beginners

By Sk T A

•

Oct 5, 2022

Informative

By uzma

•

Aug 25, 2023

it was good

By Siddhant D

•

Oct 10, 2022

therotical

By Nikita D

•

Jul 1, 2025

Best corce

By Javad M A

•

Feb 6, 2025

so general

By ashling h

•

Jan 14, 2024

too basic

By MARCELO V

•

Dec 12, 2022

Too basic

By Melraine A

•

Jun 29, 2025

So long

By sabrey i

•

Aug 24, 2024

جيد جدا

By Angie C

•

Mar 6, 2023

Boring

By Aswin R K

•

Oct 24, 2022

good

By Riffat Q

•

Jul 20, 2024

good

By Henay R

•

May 11, 2024

Good

By Mohammed A (

•

May 9, 2024

Good

By challapavani

•

Jun 28, 2025

5

By Victoria B

•

Feb 23, 2024

La verdad que le didican un modulo entero a hablar de inclusión , pero este curso no esta en español, usando las traducciones on line de google se confunden mucho las palabras y definiciones, lo que haces que falles en los examenes. Por otra parte la página tiene errores y se cierra a mitad de un ejercisio, por lo que se vuelve tedioso arrancar nuevamente. Los videos son lentos y largos sin sentido y no tiene resúmenes ni textos para leer, solo en algunas ocasiones un glosario o un contenido al finalizar el módulo pero que no resume lo importante, sino que aporta una información presindible. Espero más del próximo curso.