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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4451 - 4475 of 6,678 Reviews for Foundations of Digital Marketing and E-commerce

By Santiago M

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Jun 8, 2022

Excellent course

By CAMILA M R V

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Jul 23, 2025

Excelente curso

By Maria J V O

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Jul 11, 2025

Muy interesante

By SUMAN S

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Jun 27, 2025

Great course!!!

By Kashaf S

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Jun 15, 2025

too much useful

By ADARSH M

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Jun 9, 2025

great experince

By MARIA F O S

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May 16, 2025

Bem aprofundado

By Alessandra M

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May 12, 2025

excelente curso

By Arvin J B

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Apr 5, 2025

Helps me a lot.

By PIETRO H L P

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Mar 29, 2025

Achei fácil dms

By Luisa S

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Feb 28, 2025

excelente curso

By CRISTIAN D J S B

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Feb 24, 2025

maravilhoso!!!!

By Emmanuella E

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Feb 7, 2025

I learned a lot

By JEAN-PIERRE M S S

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Jan 30, 2025

Très instructif

By renato i

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Jan 28, 2025

CURSO EXCELENTE

By Rosangel Y A P

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Jan 25, 2025

Excelente curso

By Uriel M

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Jan 16, 2025

Muchas gracias!

By Camilo G

•

Dec 12, 2024

Excelente curso

By Juan C T

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Dec 2, 2024

muy buen curso.

By Satyavrat K

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Nov 25, 2024

very enthuastic

By Yesica P ( c M

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Nov 12, 2024

Excelente curso

By SHRUTI S

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Oct 30, 2024

good.. loved it

By Vivian D

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Oct 20, 2024

good course for

By Leo D d B

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Oct 10, 2024

very insightful

By Genaro D L T

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Oct 9, 2024

excelemte curso