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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3776 - 3800 of 6,676 Reviews for Foundations of Digital Marketing and E-commerce

By Mtarech A

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Jul 4, 2023

THANKS, GOOGLE AND COURSERA

By Youssef M

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Mar 19, 2023

Really valuable. Thank you.

By Thelma O

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Feb 2, 2023

i learnt so much. thank you

By Таалайкул К

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Jan 19, 2023

Nice and very useful course

By Emmanuel N

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Jan 9, 2023

Great introductory course.

By Sandra G

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Jan 2, 2023

Really rich and well paced!

By Aiman R

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Nov 18, 2022

It's was best course to me.

By mohamed b

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Oct 20, 2022

This course is really good

By FAWZIA M B J A

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Oct 11, 2022

شكرا لكم ، كانت دورة جميلة

By 송주형학부생

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Sep 23, 2022

Great course for beginners

By Soad s

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Sep 21, 2022

very useuful and interested

By Dilpreet S G

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Aug 25, 2022

great!! thankfull to google

By timothy . K

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Aug 19, 2022

Great Value and good Skills

By siripurapu s

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Aug 17, 2022

enjoyed learning the course

By Jacinta H

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Aug 9, 2022

Love it! Brilliant content!

By talha k

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Jul 19, 2022

Its a best course by google

By Adewara O d

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Jul 15, 2022

this was really educative.

By Waleed B

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Jul 1, 2022

very good study and easy...

By Love J

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Jun 22, 2022

Great Course! Learned A LOT

By Ahmed K

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May 23, 2022

Amazing, easy and enjoyable

By MARCO K

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Jul 30, 2025

Tolle Präsentation mit KI!

By Milagros S A

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Jul 9, 2025

deseo bajar mi certificado

By Kim N

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Jul 7, 2025

gooooooooooooooddddddddddd

By SHAIK I

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Jun 15, 2025

this is a wondefull course

By pavan k p

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Apr 28, 2025

Great course for beginners