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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,824 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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2976 - 3000 of 6,676 Reviews for Foundations of Digital Marketing and E-commerce

By Carolina B

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Apr 12, 2025

Me encantó la información y como la transmiten

By david m

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Sep 16, 2024

Cosas muy útiles, perfectas para la iniciación

By Charlie A J

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Sep 2, 2024

It was a blast! I got to learn valuable skills

By Jaime J C S

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Aug 11, 2024

Excelente curso, completo y bien estructurado.

By Joyful J

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Mar 15, 2024

I learned so much and I will continue my path!

By AHSAN M

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Mar 3, 2024

this is amazing easily understand every lesson

By Phuong T N

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Feb 27, 2024

easy to understand, engaging, and clear! great

By Muhammad A

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Feb 12, 2024

Learned a lot. I found it beyond expectations.

By Maria-Magdalena P

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Feb 8, 2024

Insightful, well structured and great examples

By Katie E

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Nov 14, 2023

Very well informed and organized to understand

By Sedy E K

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Jun 27, 2023

Great Help and Solid Content full of insights.

By Mutabar S

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Mar 16, 2023

Amazing experience and excited I completed it!

By Nabil I

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Dec 7, 2022

great course very organized and in point .good

By Sasiwimon J

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Oct 14, 2022

Great and good decision to enroll this course

By Kathi B M

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Oct 3, 2022

Easy to follow. I love the vocab at the end.

By sunanya

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Oct 2, 2022

loved the course and the teacher was awesome.

By deen m

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Sep 23, 2022

It is a engaging and easy to unerstand course

By Zaina H

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Sep 5, 2022

extremely informative and thoughtful insights.

By Adil N

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Aug 31, 2022

this is very good and very informative course

By Rose L

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Aug 21, 2022

LOVELY COURSE. FULL OF LEARNING AND MOTIVATION

By Narendra D

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Jun 26, 2022

I learned too many new things from this course

By Francisco B

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Aug 2, 2025

Extraordinario, agotador, pero extraordinario

By Deleted A

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Mar 3, 2025

é um bom começo, me deu um norte...recomendo!

By mohamad m

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Feb 9, 2025

Excelente, cumple con todo y es muy completo!

By Pinyapat R (

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Jan 28, 2025

This is the good course for digital marketing