Are you making marketing decisions based on incomplete or inaccurate data? Master the essential skills that turn raw web traffic data into reliable business intelligence. This Short Course was created to help digital marketing professionals accomplish accurate traffic forecasting and bulletproof data validation.
Forecast and Validate Your Marketing Traffic
Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.
Forecast and Validate Your Marketing Traffic
This course is part of Advanced Marketing Optimization & Strategy Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Statistical forecasting shifts marketing from guesswork to proactive strategy, enabling datadriven planning, resource use, and campaign optimization.
Data validation underpins reliable analytics; without consistent quality checks, even advanced models deliver unreliable results.
Systematic variance analysis compares real-time and historical data to prevent decisions based on flawed or inconsistent information.
Measuring seasonal campaign impact needs statistical isolation to distinguish real performance gains from normal traffic fluctuations.
Skills you'll gain
- Advertising Campaigns
- Time Series Analysis and Forecasting
- Web Analytics
- Analytics
- Marketing Budgets
- Media Planning
- Data-Driven Decision-Making
- Regression Analysis
- Variance Analysis
- Data Quality
- Statistical Modeling
- Predictive Analytics
- Trend Analysis
- Marketing Analytics
- Forecasting
- Data Validation
- Predictive Modeling
Details to know
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Recently updated!
January 2026
Assessments
3 assignments
Taught in English
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This course is part of the Advanced Marketing Optimization & Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
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There are 2 modules in this course
In this module, learners will master the foundational skills of statistical forecasting by learning regression analysis techniques and applying them to real marketing traffic data to predict future performance and isolate seasonal campaign impacts.
What's included
3 videos1 reading1 assignment
In this module, learners will master systematic data validation techniques by learning to identify and analyze discrepancies between real-time and historical analytics data, ensuring data integrity for reliable marketing decisions.
What's included
3 videos2 readings2 assignments
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Frequently asked questions
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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