Learners will define digital marketing concepts, analyze company objectives, apply strategic frameworks, and evaluate campaign results through a real-world case study. This course provides practical insights into how businesses design, optimize, and measure digital marketing strategies.
Digital Marketing Strategies: Analyze & Apply
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Digital Marketing Strategies: Analyze & Apply
This course is part of Digital Marketing Dynamics: Strategy & Case Studies Specialization
Instructor: EDUCBA
Included with 
Gain insight into a topic and learn the fundamentals.
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Define digital marketing concepts and apply strategic frameworks.
Design mobile-first, proximity, and SMS-based campaigns.
Evaluate and optimize campaign performance using real case studies.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2025
Assessments
11 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Digital Marketing Dynamics: Strategy & Case Studies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
This module introduces learners to the fundamentals of digital marketing through a real-world case study. It covers the company’s background, vision, mission, service offerings, and objectives while highlighting initial observations and strategy formulation. By the end of this module, learners will understand how organizational goals shape digital strategies.
What's included
9 videos4 assignments1 plugin
This module explores essential pre-campaign assessments and frameworks that inform digital strategies. Learners will study geo-assessment, audits, PESTLE, and SWOT analysis to evaluate external and internal factors. The module also highlights how businesses identify opportunities, address challenges, and adapt to mobile-driven market dynamics.
What's included
9 videos4 assignments
This module focuses on the execution and evaluation of digital marketing strategies with a strong emphasis on mobile optimization and advertising. Learners will gain insights into mobile websites, mobile advertising, proximity and SMS marketing, and the importance of performance analysis. By completing this module, learners will be able to design impactful campaigns and measure their effectiveness.
What's included
7 videos3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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