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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,301 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

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By EDSON C C C

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Aug 14, 2025

Buena

By Chaimae L

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Apr 2, 2025

Bravo

By Lương T H

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Nov 24, 2024

great

By Ali A

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Jul 31, 2024

great

By Bacha M n

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Jul 26, 2024

Merci

By Orsolina M

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Jul 14, 2024

GREAT

By Nayera K

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Oct 22, 2022

good

By Okky B P

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Dec 5, 2021

great

By nethmini t

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Aug 10, 2020

Great

By Giulianna

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Aug 3, 2020

great

By Kazi I U

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Jul 20, 2020

Great

By M H T T

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Jun 8, 2020

great

By Irakli N

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May 14, 2020

super

By helal u

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May 13, 2020

Great

By Bích V N

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Aug 2, 2025

good

By Hòa M

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Jul 7, 2025

Good

By Lan M

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Jun 7, 2025

good

By HoaiTT14

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Apr 21, 2025

good

By Bagus K

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Apr 1, 2025

baik

By Duy A

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Mar 13, 2025

Good

By Bendenia A

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Feb 24, 2025

good

By Tamim A S

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Feb 22, 2025

Well

By salah m

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Dec 11, 2024

goog

By nipa m

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Oct 21, 2024

good

By Maria O

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Jul 30, 2024

Good