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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,714 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2251 - 2275 of 2,763 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Kelly W G

Mar 29, 2021

Very valuable .

By Rahul S

Mar 3, 2021

Very insightful

By Michelle B T

Dec 16, 2020

good material!!

By RAFAELA F R

Dec 15, 2020

Excelente curso

By Leana M

Nov 1, 2020

Very good MOOC!

By Magno P T

Sep 12, 2020

Great course!!!

By Ankit Y

Jul 11, 2020

Amazing course.

By Hamid A

May 29, 2020

Excellent MOOC.

By Abhishek P

May 9, 2020

Good Learning !

By Maja M

Apr 24, 2020

Great overview!

By Vedant S T

Apr 5, 2020

AMAZING COURSE!

By María J O C

Mar 23, 2020

Great professor

By Christina K

Dec 16, 2019

Very helpfull!!

By Yusuf C

Dec 11, 2019

>>Great Course.

By Anneka D

May 11, 2019

Amazing course!

By Tamilselvan G

Apr 19, 2019

Awesome Content

By Lilian M

Oct 14, 2018

Just excellent!

By Emmanuella O

Apr 24, 2025

SIMPLY AMAZING

By NIDHISH-DM 2

Dec 23, 2024

Great learning

By rita m

Nov 25, 2024

good knowledge

By Ria A

Feb 28, 2024

Great content.

By edgar o

Nov 23, 2023

Just Excellent

By Debjit

Oct 15, 2022

Its Great!!!!

By Victoria H

Aug 14, 2022

exceptional!!

By Shivani A

Jul 4, 2022

Amazing course