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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,714 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1676 - 1700 of 2,763 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Benjamin A

Feb 17, 2022

I've learnt a whole lot of things I never new existed

By Anirudha P

Feb 6, 2022

Very well structured and delivered. Quite informative

By Jerel F R

Sep 2, 2021

Outstanding course the instructors were very helpful.

By Shruti A

Jul 26, 2021

I am having trouble in getting my course certificate.

By Vanessa V

Jul 19, 2021

Clear, straight to the point, very valuable content !

By Amit K

May 15, 2021

Easy language to be understand and with illustration.

By mauro v

May 1, 2021

Beautiful course and the professor explains very well

By E G (

Jan 7, 2021

Very good course, with many materials and structured.

By Rachit W

Dec 8, 2020

Good explanation, different from traditional branding

By Elizabeth M

Oct 23, 2020

Excellent course, easy to follow, great case studies.

By Pravarti B

Sep 18, 2020

It was perfect. Many new things to learn. Go for it..

By Jagadabhi R g b

Aug 12, 2020

It was an amazing experience and I have learnt a lot.

By Dwaipayan B

May 7, 2020

The professor is a legit nigglet. I loved it mah man.

By Friederike A

Mar 30, 2025

great course and worth every second of your time!!!!

By sixtus o

Jan 22, 2025

Very detailed and rich with simplified explanations.

By Haifa A

Oct 1, 2020

I learned a lot from this course, thank you so much!

By Wage D

Jun 9, 2020

This course is totally insightful for me. Thank you!

By Sandeep K

Jun 3, 2020

Great learning by examples and practical Interviews.

By Wong C H

Apr 23, 2020

It is worthy for me to learn about Brand Management.

By Chrìstina S

Nov 4, 2018

Amazing approach in branding, I highly recommend it.

By Rowena C O

Jun 4, 2022

THANK YOU FOR THIS COURSE I' M HAVE A LOT TO LEARN.

By KOKO D

May 18, 2022

Fantastic Insights ! Felt Priviliged to go Through

By Iñaki D d R

Nov 1, 2021

Easy to understand. Insightful. Full of examples.

By David M

Jun 25, 2021

ONE OF THE BEST LEARNING EXPERIENCE EVER THANK YOU.

By Ashutosh s

Mar 20, 2021

from this module, i have learnt practical examples.