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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,668 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

AG

Oct 9, 2022

Found it E​xtremely informative and industry focussed knowledge and very helpful in my understanding of the customer attraction and engagement .A major pillar of digital marketing

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1201 - 1225 of 1,605 Reviews for Attract and Engage Customers with Digital Marketing

By Aamir K

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Dec 2, 2023

Excellent

By Haresh S

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Nov 14, 2023

Very good

By Eisa z m J

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Oct 19, 2023

excellent

By Zouhair

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Jun 7, 2023

Brilliant

By Asiahani B S

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May 26, 2023

thank you

By Fouad F K

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May 2, 2023

Excellent

By Nguyễn H V

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Mar 4, 2023

Very good

By dareen s

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Jan 26, 2023

very good

By Qasim M B

•

Jan 4, 2023

Excellent

By Ali H

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Dec 29, 2022

Excellent

By Arjun P

•

Dec 14, 2022

Worth it.

By Edgar R

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Nov 25, 2022

Excellent

By Gaborone M

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Nov 8, 2022

Very good

By Agha A A

•

Sep 29, 2022

i love it

By Abdulahi I

•

Sep 6, 2022

WELL DONE

By Adriana t

•

Aug 30, 2022

I LOVE IT

By Jazib A

•

Aug 16, 2022

loved it

By Nataliya T

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Jul 5, 2022

Thank you

By Wilson Y W S

•

Jun 18, 2022

excellent

By MOHIALDEEN A O A

•

Jun 17, 2022

Thank you

By Deleted A

•

Mar 5, 2025

excelent

By Daniel T

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Feb 28, 2024

Soo hard

By Franklin H

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Dec 3, 2023

exellent

By Jim B

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Aug 18, 2023

Love it!

By Hans V Y

•

Jul 5, 2023

loved it