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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,303 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of eight courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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1051 - 1075 of 1,522 Reviews for Attract and Engage Customers with Digital Marketing

By Thet T H S

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Aug 25, 2023

it is helpful

By Kyle R

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Jun 14, 2023

Very thorough

By Atif A

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May 29, 2023

A great tutor

By Teanna M

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May 17, 2023

Great Course!

By Dr R G

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May 15, 2023

Great Course!

By carmen g f

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Mar 5, 2023

Great course!

By ankh k

•

Feb 20, 2023

great content

By Ryan R

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Jan 12, 2023

Great course.

By Md I A

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Jan 10, 2023

EExcellent 👍

By Gaurav D

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Dec 16, 2022

Great content

By 王小毛毛毛喵

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Oct 6, 2022

very helpful

By Salah M A A

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Oct 4, 2022

great course

By Ankur R

•

Sep 24, 2022

very helpful

By Anjali K

•

Aug 8, 2022

Thank u KOAJK

By Raina F

•

May 27, 2022

Great teacher

By Hamse H Y H

•

Aug 14, 2025

great coures

By Haider A

•

Feb 21, 2025

high quality

By Alexandre P d S F

•

Feb 11, 2025

Excelente!!!

By Abdul R

•

Feb 11, 2025

great course

By Haider A

•

Feb 8, 2025

great course

By Bangun K L

•

Jan 26, 2025

great course

By Damilola A

•

Oct 19, 2024

Satisfactory

By Niloofar E

•

Aug 29, 2024

Great Course

By MARCUS H

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Apr 19, 2024

Very Useful!

By tajudeen a

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Dec 30, 2023

Great course