Ready to transform raw website data into actionable marketing insights? This course empowers digital marketing professionals to harness the power of Google Analytics for data-driven decision making.
Analyze Web Metrics for Marketing Mastery
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Analyze Web Metrics for Marketing Mastery
This course is part of Web Analytics & Reporting Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Data-driven content decisions rely on systematic analysis of page-level metrics, not intuition or guesswork.
Analytics of user engagement patterns provide actionable insights for optimizing content and refining marketing strategy.
Standardized reporting workflows enable scalable content analysis and seamless collaboration across teams.
Time-based engagement metrics reveal content quality and audience alignment beyond basic traffic volume measures.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Taught in English
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Build your subject-matter expertise
This course is part of the Web Analytics & Reporting Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the fundamental skills of navigating Google Analytics interface, understanding standard web analytics reports, and identifying key page performance metrics that drive digital marketing decisions.
What's included
2 videos1 reading2 assignments
Learners will master advanced analysis workflows, create professional reporting templates, and apply data-driven decision making that mirrors enterprise marketing team practices used in real-world digital marketing scenarios.
What's included
2 videos1 reading3 assignments
Earn a career certificate
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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