Master the analytical skills that transform raw user data into strategic retention insights. This course empowers product analysts and data professionals to move beyond surface-level metrics and uncover the fundamental drivers of customer behavior.

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Analyze Churn, Design Onboarding Success
This course is part of Product Intelligence: Unlock Insights for Product Success Specialization

Instructor: Hurix Digital
Included with
Recommended experience
What you'll learn
Effective churn analysis goes beyond surface metrics to uncover behavior patterns and system frictions driving attrition.
Well-defined success criteria balance goals and counter-metrics to avoid side effects and ensure overall performance.
Data-driven product choices require converting business goals into clear, measurable outcomes that can be tracked.
Cohort segmentation exposes distinct user behaviors, enabling targeted retention strategies over generic solutions.
Skills you'll gain
- Key Performance Indicators (KPIs)
- Trend Analysis
- Analysis
- Customer Insights
- Customer Analysis
- Descriptive Analytics
- Stakeholder Communications
- Process Analysis
- Business Metrics
- Data Analysis
- Root Cause Analysis
- Customer Retention
- Customer Success Management
- Predictive Analytics
- Performance Metric
- Performance Measurement
- Benchmarking
- Pareto Chart
Details to know

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January 2026
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There are 2 modules in this course
Learners will systematically examine customer churn data using Pareto analysis and cohort segmentation to identify underlying behavioral patterns and system-level friction points that drive user attrition.
What's included
2 videos2 readings2 assignments
Learners will develop comprehensive success criteria frameworks with specific KPIs, counter-metrics, and target thresholds for onboarding features that prevent unintended consequences and ensure holistic performance measurement.
What's included
1 video2 readings3 assignments
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