• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • S

      Starweaver

      Cross Functional Collaboration

      Skills you'll gain: Cross-Functional Collaboration, Collaboration, Conflict Management, Cooperation, Teamwork, Team Building, Trustworthiness, People Management, Problem Solving, Rapport Building, Decision Making, Negotiation, Communication, Critical Thinking, Active Listening, Diversity and Inclusion

      4.7
      Rating, 4.7 out of 5 stars
      ·
      95 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Habilidades humanas y de negocios para negociar

      Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Sales Presentation, Interpersonal Communications, Communication, Verbal Communication Skills, Needs Assessment, Empathy, Customer Insights, Problem Solving, Self-Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      324 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Comparative Health Systems

      Skills you'll gain: Health Systems, Primary Care, Health Care Administration, Health Care, Health Policy, Healthcare Industry Knowledge, Health Disparities, Health Equity, Systems Thinking, Public Health, Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Capitals Coalition

      Valuing nature and people to inform business decision-making

      Skills you'll gain: Stakeholder Engagement, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Risk Management, Natural Resource Management, Sustainability Reporting, Cost Benefit Analysis, Human Capital, Business Metrics, Decision Making, Project Scoping, Data Collection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Corporate Entrepreneurship: Innovating within Corporations

      Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Business Valuation, Market Opportunities, Corporate Strategy, New Business Development, Internal Auditing, Corporate Finance, Financial Modeling, Internal Communications, Financial Statements, Business Strategy, Corporate Accounting, Project Finance, Business Metrics, Value Propositions

      4.6
      Rating, 4.6 out of 5 stars
      ·
      268 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      S

      Stanford University

      Giving 2.0: The MOOC

      Skills you'll gain: Philanthropy, Fundraising, Resource Utilization, Program Evaluation, Lifelong Learning, Strategic Decision-Making, Professional Networking, Social Media, Planning, Innovation, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      196 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Enterprise Data Integration, Governance and Architecture

      Skills you'll gain: Data Security, Data Migration, Data Governance, Extract, Transform, Load, Cloud Storage, Data Management, Data Integration, Data Architecture, Enterprise Architecture, Data Storage, Data Modeling, Data Quality, Personally Identifiable Information, Incident Response, Security Controls, Data Infrastructure, Security Strategy, Data Warehousing, Threat Management, Threat Detection

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Managing Human Capital in Retail

      Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Organizational Strategy, Human Resources, Employee Engagement, Human Resources Management and Planning, Workforce Management, Compensation Management, Employee Performance Management, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      71 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Saïd Business School, University of Oxford

      The Intersection of Finance, Strategy, and Sustainability

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Sustainability, Business Reporting, Stakeholder Engagement, Environmental Issue, Business Ethics, Compliance Reporting, Risk Management, Business Metrics, Corporate Strategy, Finance, Financial Market, Governance, Data Strategy, Financial Regulation, Stakeholder Management, Financial Analysis, Stakeholder Communications, Performance Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Negotiations

      Skills you'll gain: Negotiation, Contract Negotiation, Trustworthiness, Conflict Management, Relationship Building, Communication, Interpersonal Communications, Emotional Intelligence, Rapport Building, Influencing, Business Ethics, Professionalism, Overcoming Objections, Stress Management, Active Listening

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create an Interactive Mind Map

      Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Brainstorming, Data Sharing, Presentations, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      424 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Análisis de situaciones de negocio

      Skills you'll gain: Business, Financial Analysis, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Business Administration, Strategic Thinking, Complex Problem Solving, Brand Management, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      152 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…99100101…289

    In summary, here are 10 of our most popular marketing strategy courses

    • Cross Functional Collaboration : Starweaver
    • Habilidades humanas y de negocios para negociar: Universidad Nacional Autónoma de México
    • Comparative Health Systems: University of Pennsylvania
    • Valuing nature and people to inform business decision-making: Capitals Coalition
    • Corporate Entrepreneurship: Innovating within Corporations: University of Maryland, College Park
    • Giving 2.0: The MOOC: Stanford University
    • Enterprise Data Integration, Governance and Architecture: SkillUp EdTech
    • Managing Human Capital in Retail: University of Pennsylvania
    • The Intersection of Finance, Strategy, and Sustainability: Saïd Business School, University of Oxford
    • Negotiations: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok