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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Data Engineering, Big Data and ML on Google Cloud en Español

      Skills you'll gain: Google Cloud Platform, Data Pipelines, Real Time Data, Data Lakes, Dataflow, Big Data, Data Warehousing, Dashboard, Cloud Infrastructure, Data Infrastructure, Data Visualization, Cloud Storage, Extract, Transform, Load, Data Architecture, Data Processing, Unstructured Data, Data Visualization Software, MLOps (Machine Learning Operations), Apache Hive, Tensorflow

      4.7
      Rating, 4.7 out of 5 stars
      ·
      789 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Colorado System

      Relational Database Support for Data Warehouses

      Skills you'll gain: Data Warehousing, SQL, Data Governance, Data Integration, Data Management, Business Intelligence, Oracle Databases, Analytics, PostgreSQL, Data Mining, Big Data, Relational Databases, Database Management Systems, Data Storage Technologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      591 reviews

      Mixed · Course · 1 - 3 Months

    • I

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Market Intelligence, Marketing Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Advanced · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Strategy, New Product Development, Customer Analysis, Market Analysis, User Feedback, Product Testing, Lean Methodologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate en Español

      Skills you'll gain: Google Cloud Platform, Data Pipelines, Real Time Data, Data Processing, Data Lakes, Systems Design, Dataflow, Big Data, Data Warehousing, Dashboard, Cloud Infrastructure, Data Infrastructure, Data Visualization, Cloud Storage, Extract, Transform, Load, Quality Assurance, Data Architecture, Unstructured Data, Data Visualization Software, MLOps (Machine Learning Operations)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Cloudera

      Analyzing Big Data with SQL

      Skills you'll gain: SQL, Apache Hive, Big Data, MySQL, Query Languages, Databases, Apache Hadoop, PostgreSQL, Data Manipulation, Data Analysis, Virtual Machines

      4.8
      Rating, 4.8 out of 5 stars
      ·
      529 reviews

      Beginner · Course · 1 - 3 Months

    • W

      Whizlabs

      Exam Prep MLS-C01: AWS Certified Specialty Machine Learning

      Skills you'll gain: AWS Kinesis, AWS SageMaker, Machine Learning Algorithms, Data Collection, Amazon Redshift, MLOps (Machine Learning Operations), Applied Machine Learning, Image Analysis, Reinforcement Learning, Amazon Web Services, Scalability, Forecasting, Feature Engineering, Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Analysis, Real Time Data, Predictive Modeling, Data Modeling

      3.8
      Rating, 3.8 out of 5 stars
      ·
      34 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      É

      École Polytechnique Fédérale de Lausanne

      Economie du sol et de l'immobilier II

      Skills you'll gain: Property and Real Estate, Real Estate, Land Management, Economic Development, Market Dynamics, Supply And Demand, Commercial Real Estate, Financial Market, Market Data, Economics, Price Negotiation, Market Analysis, Construction Estimating

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Search and Display Advertising

      Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Automation, A/B Testing, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      96 reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rice University

      Business Statistics and Analysis Capstone

      Skills you'll gain: Statistical Analysis, Data Analysis, Data Presentation, Statistics, Business Analysis, Statistical Reporting, Analytical Skills, Technical Communication, Exploratory Data Analysis, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      437 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Cluster Analysis in Data Mining

      Skills you'll gain: Unsupervised Learning, Data Mining, Data Validation, Applied Machine Learning, Machine Learning Algorithms, Data Analysis, Statistical Methods, Exploratory Data Analysis, Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      408 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Illinois Urbana-Champaign

      Ubiquitous Learning and Instructional Technologies

      Skills you'll gain: Learning Management Systems, Education Software and Technology, Instructional Strategies, Pedagogy, Computer Programming, Computer Science, Interactive Design, Collaborative Software, Artificial Intelligence, Innovation, Cloud Applications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Engineering, Big Data and ML on Google Cloud en Español: Google Cloud
    • Relational Database Support for Data Warehouses: University of Colorado System
    • Product Management: Capstone Project: IBM
    • Establishing Product-Market Fit: University of Maryland, College Park
    • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate en Español: Google Cloud
    • Analyzing Big Data with SQL: Cloudera
    • Exam Prep MLS-C01: AWS Certified Specialty Machine Learning: Whizlabs
    • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
    • Search and Display Advertising: University of Colorado Boulder
    • Business Statistics and Analysis Capstone: Rice University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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